Anti-LGBTQ+ hate group One Million Moms (OMM) is expressing outrage at a dog food company for using a gay couple in one of its ads – though the ad appears to be from over a year ago.
On its website, the organization declares that Hill’s Pet Nutrition “should be ashamed of attempting to normalize sin” because its latest commercial “includes a gay couple holding hands after adopting a dog from the shelter.” The commercial was posted to YouTube on July 19th, 2022, yet the hateful rant from OMM director Monica Cole was only recently published.
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Cole claimed the company is “promoting same-sex couples to please a small portion of the population while pushing away a much larger percentage of potential conservative customers.”
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“It is not a company’s job to introduce so-called social issues such as this to our children,” the organization declared, adding that the ad is especially scandalous because it aired during prime time when children were watching. “Hill’s is glorifying sin, and no sin should be honored. Hill’s should never have crossed this line.”
OMM then asks supporters to sign a petition declaring the commercial inappropriate and demanding Hill’s pulls the ad to “remain neutral in the culture war.”
The organization accurately describes the so-called scandalous 15-second ad, about 1 second of which is dedicated to showing the gay couple holding hands. It also shows the couple joyously taking a selfie with their new dog.
OMM has a habit of throwing a fit anytime any company anywhere publicly acknowledges the existence of queer people.
Their past moral outrage has been directed at Parents magazine for featuring a same-sex couple, an anti-smoking ad that mentioned erectile dysfunction, Highlights magazine for acknowledging gay people, Scholastic books for featuring LGBTQ-inclusive children’s books, the Roseanne reboot for featuring a non-binary child, a Disney cartoon series for its brief scene of two men kissing, a Zales jewelry commercial for featuring a lesbian couple, the fairy tale drama series Once Upon a Time for showing a lesbian kiss, a 30-second TV ad for featuring an affectionate male same-sex couple, the Macy’s Thanksgiving Day Parade for featuring trans and nonbinary performers, an ad showing a lesbian couple playing with their laundry, and humorous insurance ad showing a male same-sex couple.