One Million Moms says 30-second ad with gay couple promotes “sexual perversion”

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The same-sex couple from Indeed's gay ad Photo: YouTube screenshot

The perpetually outraged anti-LGBTQ+ organization One Million Moms (OMM) has condemned the “sexual perversion” of a new 30-second advertisement from the employment website Indeed because it features two men putting groceries on a table and affectionately pressing their foreheads together.

In the ad, Sam, a young brunette man described as a “sales associate and quitter,” scrolls through company reviews on Indeed’s mobile app while saying, “Jobs? I’ve had plenty of those. What I’m looking for is the right culture — to work somewhere that has that certain something that isn’t listed in the job description… I want to work at a place that gets it, that gets me.”

A whopping 8 seconds of the ad shows Sam walking, putting down groceries, and touching heads with his partner.

OMM — an offshoot of the anti-LGBTQ+ American Family Association — wrote that the ad is attempting to “normalize sin” and “blatantly throwing homosexuality in the viewer’s face.”

“This ad is inappropriate on many levels and is attempting to desensitize viewers… Obviously, Indeed is refusing to remain neutral in the culture war, OMM wrote, adding that the Bible “prohibits sexual perversion of this type.”

“Scripture repeatedly states that homosexuality is wrong, and God will not tolerate this sinful behavior,” OMM continued, saying that Indeed’s ad “crossed a line that never should have been crossed” by “pushing the LGBTQ agenda” to “children [who] are likely to be watching television.”

OMM asked its followers to sign a petition asking Indeed to pull the ad. But while OMM believes that “promoting same-sex relationships has nothing to do with an employment company’s marketing campaigns,” a June 2022 study from the Center for American Progress found that LGBTQ+ people lost more income during the COVID-19 shutdowns than their heterosexual and cisgender peers. This suggests that queer people may be seeking higher-paying jobs right now in particular.

OMM, which only has 104,235 social media followers, has a habit of throwing a fit anytime any company anywhere publicly acknowledges the existence of queer people.

Their past moral outrage has been directed at Parents magazine for featuring a same-sex couple, an anti-smoking ad that mentioned erectile dysfunctionHighlights magazine for acknowledging gay people, Scholastic books for featuring LGBTQ-inclusive children’s books, the Roseanne reboot for featuring a non-binary child, a Disney cartoon series for its brief scene of two men kissing, a Zales jewelry commercial for featuring a lesbian couple, and the fairy tale drama series Once Upon a Time for showing a lesbian kiss.

It’s possible that OMM’s outrage has drawn more attention to Indeed’s ad than it might have gotten otherwise.

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