Skittles will be selling limited edition packs of color-less candies for Pride Month in a nod to the rainbow flag, with part of the proceeds going to an LGBTQ organization.
June is Pride Month, which means that a lot of companies will be slapping rainbows on their products. But Skittles are already rainbow-colored, so they’re giving up their colors instead.
“During PRIDE only #OneRainbow matters. That’s why we are giving up our rainbow to show support for the LGBTQ+ community!” the candy brand says in an Instagram post.
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During PRIDE only #OneRainbow matters. That’s why we are giving up our rainbow to show support for the LGBTQ+ community! For every SKITTLES Pride Pack sold we are donating $1 to @glaad. 🌈• • • • #skittles #pride2020 #pride #givetherainbow #tastetherainbow #rainbow #lgbtq🌈 #support
The colorless Skittles Pride Packs will be available in Share Size Packs and Medium Stand Up Pouches at some Walmart and CVS locations in the U.S. in June, and one dollar from every sale (up to $100,000) will be donated to GLAAD.
Longtime readers of LGBTQ Nation might remember that Skittles did the same thing in 2016 to celebrate Pride in London.
But this is the first time that Pride Skittles will be available in the U.S., according to GLAAD, helping to raise money at a time when many LGBTQ non-profit organizations are facing steep budget shortfalls as in-person fundraisers get canceled.
“The funding that GLAAD receives from the Skittles Pride Packs will support our news and campaigns program, which tells culture-changing stories of LGBTQ+ people and issues across the media year-round,” said GLAAD President Sarah Kate Ellis.
“This year when many LGBTQ+ people will be unable to gather at large Pride events, it’s so important that brands, notables, and other allies find authentic and creative ways to show that they stand with our community.”