Drag queen Nina West stars in hilarious new Pantene shampoo ad

Nina West in the Pantene ad
Nina West shows of her amazing Pantene hair Photo: Twitter screenshot/Pantene

Drag queen Nina West – best known for her participation in season 11 of RuPaul’s Drag Race – appeared recently in ads for Pantene shampoo, a Procter & Gamble brand.

Pantene and West announced the ad campaign and shared a spot on Twitter.

Related: Christian groups are outraged by the Super Bowl drag queen ad

In the ad, West is posing elegantly with the wind blowing through her hair. The camera zooms out and it turns out she’s on a tractor with a fan and a selfie-stick trying to take a good picture with her phone. She’s not on set, she’s on the job.

A woman off-camera shouts, “Get back to work!” and West says that being her season’s Miss Congeniality is “stressful enough.”

“But my hair is giving me life right now,” she says.

This isn’t the first time Pantene has features LGBTQ performers and everyday people in their ads. A 2018 ad made by Pantene Phillippines showed the story of a transgender woman growing up, accepting herself, and transitioning.

A December 2019 ad campaign entitled “I’ll Be Home For Christmas” included ads about transgender people going back to their families of origin for the holidays and included the music of the Trans Chorus of Los Angeles.

And ads for other brands owned by Procter & Gamble have had ads that include gay dads, gay Canadians, and a bisexual talk show host.

The ad will run during RuPaul’s Drag Race on VH1.

Don't forget to share:

Good News is your section for queer joy! Subscribe to our newsletter to get the most positive and fun stories from the site delivered to your inbox every weekend. Send us your suggestions for uplifiting and inspiring stories.

Support vital LGBTQ+ journalism

Reader contributions help keep LGBTQ Nation free, so that queer people get the news they need, with stories that mainstream media often leaves out. Can you contribute today?

Cancel anytime · Proudly LGBTQ+ owned and operated

Togetherness will get us through the coronavirus pandemic

Previous article

PA may declare a “State Day of Humiliation” for “presumptuous sins” to stop coronavirus pandemic

Next article