Pantene Phillippines recognized Transgender Awareness Week with an affirming message in a beautiful ad.
The commercial tells the story of Kevin Balot, the first transgender woman to be an “ambassador” for Pantene Philippines.
She talks about “feeling the world is against” her when she was younger, as a young Kevin Balot looks in the mirror.
The young Kevin Balot grows up, and the voice-over reminds her that she is beautiful and unique.
HAVE Y’ALL SEEN THE PANTENE PHILIPPINES COMMERCIAL IN HONOR OF TRANSGENDER AWARENESS WEEK I’M IN TEARS pic.twitter.com/XXz0EIcK2I
— max (@horribleached) December 7, 2018
Twitter was living for the ad.
this got way more attention than i expected. and with that attention, comes a wave of negative comments. please remember the words said in the video. be strong. yes, words cut if they’re sharp but the positivity this video has been receiving far outweighs that of the negativity.
— max (@horribleached) December 9, 2018
Yes!!! I feel this in every fiber of my being! It's hard to open when I was still in high school
— Onishiroku❄ (@Callouscypher) December 8, 2018
Holy moly, this is beautiful. pic.twitter.com/Kepn1HOlW4
— Anna Denejkina (@AnnaDenejkina) December 8, 2018
I'm fucking SOBBING? THIS IS BEAUTIFUL
— A E Dooland✒ 📚🏳️🌈 (@Asynca) December 8, 2018
omygod this IS SO IMPORTANT. im so happy you all have such an ad in philippines❤❤❤❤❤ i hope we have something like this in india too one day❤
— 𝓹𝓮𝓪𝓷𝓾𝓽 | 𝓬𝓱𝓻𝓲𝓼𝓽𝓶𝓪𝓼 🏳️🌈 (@bangtanpeanoot) December 8, 2018