This beautiful shampoo ad with an affirming transgender message left Twitter in tears

A smiling woman in white looks at a child with short hair..
Photo: Screenshot/Twitter

Pantene Phillippines recognized Transgender Awareness Week with an affirming message in a beautiful ad.

The commercial tells the story of Kevin Balot, the first transgender woman to be an “ambassador” for Pantene Philippines.

She talks about “feeling the world is against” her when she was younger, as a young Kevin Balot looks in the mirror.

The young Kevin Balot grows up, and the voice-over reminds her that she is beautiful and unique.

Related: Check out Bud Light’s new pro-transgender beer commercial

Twitter was living for the ad.

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