Bud Light has joined forces with Amy Schumer and Seth Rogen for a political-themed advertising campaign that includes a nod to transgender people.
“We are going to bring America together… to party for everyone, men, women, people of all genders!” the two comedians proclaim as they stand behind a Bud Light Party sign. “But, you know, gender identity it’s really a spectrum and we don’t need these labels. Beer should have labels, not people! We don’t care, we will sell you beer. We’ll sell you a beer any day of the week.”
“From the start of our campaign at the Super Bowl, The Bud Light Party has rallied around bringing people together,” Alex Lambrecht, vice president of Bud Light, said in a press release. “In our newest spot, Seth and Amy remind Americans that labels belong on beer, not people—a message Bud Light proudly supports.”