The perennially outraged far-right Christian front group One Million Moms (OMM) is in an uproar over a commercial that aired on the Hallmark Channel. The ad for Zola.com showed two lesbians kissing on their wedding day.
“The Hallmark Channel has always been known for its family-friendly movies. Even its commercials are usually safe for family viewing. But unfortunately, that is not the case anymore,” the group said in an email blast to supporters.
“Shame on Hallmark for airing commercials with same-sex couples and even considering movies with LGBT content and lead characters. Now, parents can no longer trust Hallmark because Hallmark is no longer allowing parents to be the primary educators when it comes to sex and sexual morality.”
Around the time that LGBTQ Nation published an editorial asking Hallmark Channel to include LGBTQ storylines in their popular holiday movies, Crown Media Family Networks CEO, Bill Abbott, announced he was “open” to the possibility. Crown Media Family Networks produces movies for the channel.
The religious right has been attacking the company since, mostly complaining that the “family-friendly” channel had become too diverse and supportive of all kinds of families.
“Family entertainment is not the outlet in which to be politically correct by forcing tolerance and acceptance of homosexuality,” the group concluded in their action alert.
“Please reconsider airing commercials with same-sex couples, and please do not add LGBT movies to the Hallmark Channel. Such content goes against Christian and conservative values that are important to your primary audience. You will lose viewers if you cave to the LBGT agenda.”
The channel raked in almost $400 million in ad revenue in 2018.
One Million Moms is actually a propaganda arm of the American Family Association, an organization classified as a hate group by the Southern Poverty Law Center. The front group does not have a million members; it doesn’t have any members actually.