News (USA)

Hallmark has a greeting card for transitioning

Hallmark has a greeting card for transitioning
Photo: Twitter/@renatasnacks

Has a friend ever told you that they’re transitioning and you just didn’t know the right way to express encouragement?

Well, Hallmark has a card for that.

Librarian Renata Sancken saw the card this week at a CVS drugstore and posted some pictures to Twitter, saying it was the first time she has seen the cards.

The card was filed under “Encouragement: Transgender/Transitioning” and features a green butterfly on the front with the words “You’re becoming who you’ve always been.” Inside, the card says “How wonderful is that?”


The card is also available on Hallmark’s website. A search of the site shows that it is currently the only card Hallmark has for this purpose.

Sancken posted the pictures with a comment about capitalism.

And Hallmark responded to her.

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