Has a friend ever told you that they’re transitioning and you just didn’t know the right way to express encouragement?
Well, Hallmark has a card for that.
Librarian Renata Sancken saw the card this week at a CVS drugstore and posted some pictures to Twitter, saying it was the first time she has seen the cards.
The card was filed under “Encouragement: Transgender/Transitioning” and features a green butterfly on the front with the words “You’re becoming who you’ve always been.” Inside, the card says “How wonderful is that?”
The card is also available on Hallmark’s website. A search of the site shows that it is currently the only card Hallmark has for this purpose.
Sancken posted the pictures with a comment about capitalism.
I've never seen Hallmark cards for gender transitioning before! Capitalism triumphs over hate?? pic.twitter.com/GFn1EY6YoA
— Renata Sancken (@renatasnacks) 11 mai 2017
And Hallmark responded to her.
@renatasnacks Love always wins ❤❤
— Hallmark (@Hallmark) 12 mai 2017