LOS ANGELES — Just in time for LGBT Pride Month, U.S. clothing retailer American Apparel has teamed up with the Gay and Lesbian Alliance Against Defamation (GLAAD) on a new line of equality tees, featuring an openly transgender model.
Former America’s Next Top Model contestant and openly transgender model Isis King is among those wearing the pride shirts in ads that will appear online and in print across the nation. Joining her in the ad campaign are four current and former GLAAD staff members, among others.
American Apparel employees will also join GLAAD staff in LGBT Pride marches across the country, including in Los Angeles, New York, and San Francisco.
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“We’re super proud to support LGBT Pride again this year and partner with GLAAD in these events,” said Marsha Brady, a creative director for American Apparel.
“It’s time for everyone, regardless of sexual orientation or gender identity, to accept each other and thrive in harmony. We hope everyone comes out and joins us,” she said.
“American Apparel is showing bold leadership by being among just a few companies to include transgender people in its national ads,” said GLAAD President Herndon Graddick. “Additionally, the company’s statement that Gay is OK will reach millions and send an important message in support of equality.”
Fifteen percent of proceeds from the shirts benefits GLAAD’s work to share stories that build support for equality.
The shirts are available here.