American Airlines

The world’s largest-grossing airline will join United in being one of the first carriers to accept documents and identification outside the gender binary.

The new policy is set to go in effect by June of this year.

The list now includes Apple, Starbucks, Barnes & Noble, Uber, and more.

When an important social issue intersected with business in Arizona, Corporate America decided it was time to take a stand. Voicing concern for their employees, customers and bottom lines, prominent companies from American Airlines to Verizon used threats of reduced business to help convince Arizona Gov. Jan Brewer to veto legislation that would have allowed businesses to refuse service to gays based on the owner’s religious beliefs.

Welcome to the latest in gay imagery in mainstream advertising, where LGBT people have been waiting for a larger helping of fairness, or at least something other than punchlines and cliches.

The Gay, Lesbian, Bi, Trans and Allied Employees of American Airlines (GLEAM) Employee Resource Group joins the It Gets Better Project to offer encouragement to teens who are struggling with the challenges of growing up, especially if dealing with the extra pressures that can come with being gay.