A Ford distributor in Germany has made a splash with a loud clapback to customers who denigrated the color of the car company’s F-150 Raptor pickup trucks.
The truck is adorned with rainbows and a big heart and covered in a sparkly gold wrap.
In a video posted to social media, Ford showed comments that called the truck’s Performance Blue color “very Gay.” Others demanded Ford paint the car black and gold.
Ford clapped back by showing what a really gay car would look like and showed an animation of the car being painted gold and rainbow colors and wished viewers a happy Pride. The video was released to chastise people who used the word “gay” as an insult.
But then Ford actually produced a rainbow truck like in the video. The company also wrapped a 1998 Ford KA in rainbow colors to commemorate the first year they participated in the LGBTQ Pride parade.
Both vehicles were used in the Christopher Street Day parade in Cologne.
Social media lit up with folks tweeting when they saw the truck out and about around town for days before the festival.
— Ford Europe (@FordEu) June 25, 2021
So a while back we were introduced to a fantastic video of the #VeryGayRaptor by @FordEu – well they've only gone and made us a real one! Currently in Cologne for Pride #LGBTQ #ally https://t.co/Mu2IPDTWQG pic.twitter.com/kBGdOCXlMP
— Ed Rogers (@EdRogers89) August 28, 2021
— Lee Walker (@launchgooroo) August 29, 2021
— Twitch Husk (@HuskTwitch) August 29, 2021
That Ka is like the smallest el camino ever. pic.twitter.com/yp04PDW9VP
— James Newman, Esq (@jdjnewman) August 28, 2021
— Jose Iglesias (@CotinhoCES) August 27, 2021
— Yvonne Cherrett (@YvonneR54557907) June 29, 2021