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Kelloggs launches heart-shaped rainbow “Pride” cereal covered in edible glitter

Together with Pride from Kellogg's
Together with Pride from Kellogg'sPhoto: Kellogg's

Kellogg’s has a new cereal just in time for Pride Month.

“Together with Pride” is coming to stores in May and will have rainbow-colored cereal hearts in the colors of the rainbow flag. And they’ll be covered in edible glitter.

Related: Converse drops Pride sneaker line for 2019 & this time it includes trans flag shoes

The mascots of various Kellogg’s cereal brands – like Tony the Tiger and Toucan Sam – appear on the box because they’re “Together with Pride.”

Longtime readers of LGBTQ Nation will remember that Kellogg’s had another cereal by a similar name for Pride in 2019. “All Together” was a big box that contained smaller boxes of Corn Flakes, Froot Loops, Frosted Flakes, Frosted Mini Wheats, Raisin Bran, and Rice Krispies.

They were “All Together”… just like the L, G, B, T, and Q and allies are all together.

But that cereal cost $19.99 and was only available online. This time, the cereal will actually be in some major chain grocery stores and cost a more accessible $3.99 for a 7.8-ounce box.

For every box purchased, Kellogg’s is donating $3 to the LGBTQ organization GLAAD, if customers upload their receipt to their website.

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