Kid Rock mocks people still boycotting Bud Light a year after he started the boycott

Kid Rock called out the people who are still boycotting Bud Light after he wore a Budweiser cap on Fox News, a year after he posted a viral video to social media that set off the boycott.

“We got bigger targets,” he said as Fox host Laura Ingraham cackled. “I didn’t know what hat I was wearing!”

Related:

MAGA influencer’s new beer will profit off Bud Light outrage by charging $30 for a 6-pack

It’s called Conservative Dad’s Ultra Right 100% Woke-Free beer and it’s weaker than trans-friendly Bud Light.

On April 1, 2023, trans influencer Dylan Mulvaney posted a short video to Instagram with a personalized can of Bud Light. Several days later, MAGA musician Kid Rock posted a video where he shot up four cases of Bud Light with an AR-15.

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“F**k Bud Light, and f**k Anheuser-Busch,” he said.

A year later, while many on the right are still boycotting Bud Light since the brand has not apologized for working with a transgender influencer, Kid Rock explained that he has talked to executives at Anheuser-Busch, Bud Light’s parent company, and they made him feel better about promoting the brand.

“I talked to the dudes from Bud Light, or Anheuser-Busch, the CEO and the people like, man they messed up,” he said. “It’s too bad they just won’t say it, like, ‘Hey we messed up a little bit,’ you know whatever but, that’s not how they’re cut.”

“You know, I got my answer,” he said, underlining the fact that he is famous enough to have personal conversations with Anheuser-Busch executives. “There’s a whole lot more companies we should be going after for sure.”

Those other companies, according to Kid Rock, include Planet Fitness, which the right has been attacking recently because they revoked a cis woman’s membership after she was caught taking pictures of a trans woman in the locker room, and Ben & Jerry’s, which has promoted progressive politics for decades.

I've created a short film, "Kid Rock and His Moment of Courage Against Bud Light."

Music by BenSound. pic.twitter.com/nFer4PNI4P

— Decoding Fox News (@DecodingFoxNews) April 5, 2024

Organize a boycott. Then get bought off by the company to call off the boycott. https://t.co/6AMMzHtM1f

— Ron Filipkowski (@RonFilipkowski) April 5, 2024

This isn’t the first time Kid Rock has shown support for Bud Light since he shot up those cases of beer. In August 2023, he was spotted drinking Bud Light while watching country musician Colt Ford perform at the Skydeck venue in Nashville, Tennessee. In December, he told white nationalist podcaster Tucker Carlson pleaded Bud Light’s case.

“I think it could be” a win for anti-trans activists, Kid Rock said. “I think they got some work still to get some of that base that they lost, I think, to get them back.”

“Yes, it was a mistake. So, do I want to hold their head underwater and drown them because they made a mistake? No, I think they got the message,” he continued. “Hopefully, other companies get it too.”

Other conservatives have been less forgiving. Earlier this year, Donald Trump softened his stance on the boycott, saying that “a very big price was paid.” Many conservatives responded negatively.

“They have not apologized,” anti-trans activist Matt Walsh said.

“Bud Light: The beer endorsed by Liberal AND Conservative dudes who think they’re chicks,” Townhall writer John Hasson posted on social media.