Bias Watch

Conservative Christians are outraged at Pandora jewelry ad for showing happy lesbian couple

Scene from the Pandora ad
Scene from the Pandora ad Photo: Screenshot

It was a sweet ad for most people that showed people giving gifts of jewelry to loved ones, but some conservative Christians are outraged that a lesbian couple appeared in the ad.

“Unfortunately, Pandora also blatantly throws homosexuality in the viewer’s face with the lesbian couple’s intimate embrace,” the website for One Million Moms (OMM) says. “Scripture repeatedly states that homosexuality is wrong, and God will not tolerate this sinful behavior.”

The ad shows various groups of people giving each other jewelry as gifts – including some friends, a mother and a daughter, straight parents and their daughter, and two Black women who are a couple – as a cover of Florence + The Machine’s “You’ve Got the Love” plays in the background. The lesbian couple looks at each other, hugs, and then kisses briefly as the camera pans out.

For OMM, that was too much sapphic love for television. The group even accused Pandora of “flaunt[ing] an alternative lifestyle” – and they made a petition that they claim 13,552 people have signed so far.

“I am not buying into your social agenda that pushes the LGBTQ lifestyle,” the petition states. “Your commercial featuring a lesbian couple offends me, and it also offends many other conservative consumers. I disagree with the LGBTQ agenda you are forcing on families and children. Airing these advertisements during prime time, when children are likely to be watching television, crosses a line that Pandora should have never crossed.”

The petition says that the signers will not “support” Pandora but doesn’t say that they will be boycotting the brand.

The ad in question is below.

Don't forget to share:

Support vital LGBTQ+ journalism

Reader contributions help keep LGBTQ Nation free, so that queer people get the news they need, with stories that mainstream media often leaves out. Can you contribute today?

Cancel anytime · Proudly LGBTQ+ owned and operated

LGBTQ+ parenting rights win in landmark court decision

Previous article

Researchers hope virtual reality goggles could increase empathy for LGBTQ+ people

Next article