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Transphobes call for boycott of Tampax over a dirty joke

Tampax on a shelf
Photo: Shutterstock

On Monday, the hygiene product brand Tampax tweeted a dirty joke that has riled up Trans Exclusionary Radical Feminists (TERFS), who already went after the tampon company earlier this month after it made an ad deal with a transgender influencer.

The tweet declared, “You’re in their DMs. We’re in them. We are not the same.”

After some positive responses, #BoycottTampax began trending on Twitter.

The company was criticized for its past inclusivity of trans people in its ad campaigns, as well as for using the gender-neutral pronouns “their” and “them” in the joke tweet. However, it is unclear if Tampax used those pronouns out of inclusivity or as a plural pronoun to refer to many women.

Many angry commenters also accused the company of sexualizing minors with the tweet, since girls as young as 11 use tampons, as well as just sexualizing the product altogether.

Others defended the brand, saying people should lighten up and take a joke or else accusing those who are angry of just using the tweet as an excuse to boycott a company that supports trans people.

Earlier this month, Rep. Marjorie Taylor Greene (R-GA) lashed out at “Madison Avenue ad agencies” this weekend after finding out that trans TikTok influencer Dylan Mulvaney may have gotten an ad deal with Tampax.

“Madison Avenue ad agencies and woke corporations are destroying the concept of womanhood,” Greene wrote. “They need to remember who their customers are. Real biological women.”

“And we refuse to be replaced by men.”

Some also pointed out that the transphobic backlash has come only two days after a shooter killed five people at a Colorado LGBTQ bar. Democrats have blamed right-wing anti-LGBTQ rhetoric for inciting this kind of horrific violence.

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