Lil Nas X dropped his latest single & he’s making straight men thirsty this time

Lil Nas X has proven that not only is he the master of vertical integration and brand building, he’s also got an eye on the bigger picture.

The video for the superstar rapper’s latest single, “Industry Baby,” is set in prison following the legal proceedings over his “Satan shoes,” but the cheeky joke has a serious side as well. He’s teamed up with the charity The Bail Project, a group that posts cash bails for people in jail awaiting trial and working to end the racist and discriminatory policy altogether.

Related: Just some of reigning king Lil Nas X’s best moments trolling Twitter

“Music is the way I fight for liberation. It’s my act of resistance,” the rapper says in a promo for the group. “But I also know that true freedom requires real change in how the criminal justice system works. Starting with cash bail.”

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“This isn’t just theoretical for me. It’s personal. I know the pain that incarceration brings to a family. And I know the disproportionate impact that cash bail has on Black Americans.”

Lil Nas X had teased the single’s video with a promo showing him going before a judge for the crime of creating sneakers and being gay, but apparently, it was straight men who got sentenced if Twitter is an example.

The video features Nas twerking in the shower with a bunch of naked dancers and the lyric “I don’t fuck bitches I’m queer but these niggas bitches like Madea” has become the quotable line in the song. And those straight men are willing to consider going gay now if Nas’s retweets are any indication.

Actor Colton Haynes also makes an appearance in the video playing a guard who, of course, thirsts for Nas.