Lil Nas X has proven that not only is he the master of vertical integration and brand building, he’s also got an eye on the bigger picture.
The video for the superstar rapper’s latest single, “Industry Baby,” is set in prison following the legal proceedings over his “Satan shoes,” but the cheeky joke has a serious side as well. He’s teamed up with the charity The Bail Project, a group that posts cash bails for people in jail awaiting trial and working to end the racist and discriminatory policy altogether.
“Music is the way I fight for liberation. It’s my act of resistance,” the rapper says in a promo for the group. “But I also know that true freedom requires real change in how the criminal justice system works. Starting with cash bail.”
“This isn’t just theoretical for me. It’s personal. I know the pain that incarceration brings to a family. And I know the disproportionate impact that cash bail has on Black Americans.”
If you click on the YouTube link there’s also a fundraiser link for The Bail Project. Just gave, you should too if you’re able! https://t.co/2KQn1PVnnC
— Doug Arbetter (@arbetter) July 23, 2021
Lil Nas X had teased the single’s video with a promo showing him going before a judge for the crime of creating sneakers and being gay, but apparently, it was straight men who got sentenced if Twitter is an example.
That new Lil Nas X got me liking MEN
— Zendayas Side Piece (@LonelyStarrr214) July 23, 2021
— 𝙿𝚁𝙰𝙽𝚃Ø ☔️Streaming Industry Baby (@notpranto) July 23, 2021
The video features Nas twerking in the shower with a bunch of naked dancers and the lyric “I don’t fuck bitches I’m queer but these niggas bitches like Madea” has become the quotable line in the song. And those straight men are willing to consider going gay now if Nas’s retweets are any indication.
Actor Colton Haynes also makes an appearance in the video playing a guard who, of course, thirsts for Nas.
niggas watching the industry baby video pic.twitter.com/UtQu2XBrnK
— 🤞🏾 (@thecozyboye) July 23, 2021
i cant believe this Lil Nas is gonna have me saying "ion fuck bitches im queer" all summer
— nuts: 24 👁: 8 (@ricedreamstan) July 23, 2021
The lil nas x video got me so hard
— eba🇵🇷 (@ebachourr) July 23, 2021
It’s sum abt tht “I don’t fuck bitches I’m queer but these niggas bitches like madea” line that’s gone hit everything time!! pic.twitter.com/BhCQZnJM39
— 𝐒𝐡𝐚𝐧𝐚🪐 (@BangtanJoyie) July 23, 2021
lil nas x after the director asked him to get naked for the industry baby video pic.twitter.com/crlWFASJSR
— ً (@mschunti) July 23, 2021
this new lil nas x got me wanting to try some dick
— bobby wasabi (@bobbyteriyaki) July 23, 2021
not colton haynes getting h word watching lil nas give satan a lap dance 😭 same tho pic.twitter.com/942NreD7Cw
— joshua (Taylor's Version) 🏳️🌈 (@TSlifestyle13) July 23, 2021