Listerine has released a rainbow bottle to ‘celebrate’ pride & the internet is cracking up

The rainbow Listerine bottle
Photo: Johnson & Johnson

Listerine has released a rainbow flag bottle for Pride Month this year. People are finding it… strange.

The bottle is wrapped in the original eight-stripe rainbow flag instead of the much more common six-stripe rainbow flag.

The meaning of six of the colors from when the flag was created in 1978 are written on the stripes. Hot pink, which originally stood for “sex,” is conspicuously silent on the bottle, probably because that part of being LGBTQ is still not safe to be mentioned on the shelves of Walmart.

The bottle also gets turquoise wrong: it represents “magic” – not “peace” – because gays in the 1970’s were hippies.

Related: The history of the iconic LGBTQ rainbow flag

With so many Pride products coming out this month, this bottle stood out to many on social media as just being a little too ridiculous.

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