After New York-based Lineup Brewing’s owner and master brewer, Katarina Martinez, missed a Beyoncé show, she had an idea. She might have missed the concert, but she could bring a little bit of Bey to work.
So she created Bieryonce, a German Pilsner, as a tribute to the singer. Originally put out as a limited run, it prove popular so the company relaunched it in November. The can features the same font as Beyoncé’s iconic self-titled 2013 album.
Bey, however, was not impressed and sent the company a cease and desist letter to shut that whole thing down.
“As a Hispanic, female-run business, I am very inspired by her so I thought I’d pay homage,” Martinez said after receiving the letter. “We’re disappointed she didn’t take it as a compliment, but oh well. It was fun while it lasted!”
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The company quickly salvaged the situation by relaunching the Pilsner under the name “Kätariná.” Posting the news on Instagram, the company wrote:
Ask and Bey shall receive ?? Moving forward, our German Pilsner will be called “Kätariná” paying homage to our badass female brewer and owner. We’re still huge @beyonce fans ?