After New York-based Lineup Brewing’s owner and master brewer, Katarina Martinez, missed a Beyoncé show, she had an idea. She might have missed the concert, but she could bring a little bit of Bey to work.
So she created Bieryonce, a German Pilsner, as a tribute to the singer. Originally put out as a limited run, it prove popular so the company relaunched it in November. The can features the same font as Beyoncé’s iconic self-titled 2013 album.
Bey, however, was not impressed and sent the company a cease and desist letter to shut that whole thing down.
“As a Hispanic, female-run business, I am very inspired by her so I thought I’d pay homage,” Martinez said after receiving the letter. “We’re disappointed she didn’t take it as a compliment, but oh well. It was fun while it lasted!”
The company quickly salvaged the situation by relaunching the Pilsner under the name “Kätariná.” Posting the news on Instagram, the company wrote:
Ask and Bey shall receive ?? Moving forward, our German Pilsner will be called “Kätariná” paying homage to our badass female brewer and owner. We’re still huge @beyonce fans ?