Hallmark is joining the growing list of mainstream brands featuring same-sex couples and families in their marketing campaigns.
The greeting card company, which last year introduced same-sex Valentine’s and Mother’s Day cards, has enlisted real-life lesbian couple of two years, Eugenia and Corinna, for its “Put Your Heart to Paper” video campaign, which asks the partners to describe their feelings for each other without using the word “love.”
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Hallmark also has greeting cards for same-sex weddings and anniversaries.