SANTA MONICA, Calif. — Lady Gaga’s Born This Way Foundation, created to raise public awareness about the need to end bullying and celebrate diversity and acceptance of others, gained a new ally this week — Patrick Schwarzenegger, the 18-year-old son of former California governor Arnold Schwarzenegger and journalist Maria Shriver.
The younger Schwarzenegger is teaming with “Born This Way” and Office Depot for their Back-to-School campaign, “Be Brave.”
“I think Lady Gaga is fantastic,” said Schwarzenegger. “I think her commitment to this foundation and to empower young woman and men and trying to spread a movement and spread kindness…she’s trying to end cruelty and bullying and hating. I think it’s great what she’s doing.”
Office Depot has vowed to donate at least $1 million to Lady Gaga’s foundation.
“The partnership, kicking off during the back-to-school season, will provide students, parents, and teachers with insights and limited-edition products that support Born This Way Foundation’s mission of helping to encourage today’s youth to grow up feeling confident about their individuality,” said Office Depot in a press release.
Schwarzenegger, an aspiring actor, model, and freshman university student, has long carried on his parent’s legacy of public service. Along with former high school classmates Nick Sheinberg and Kimberly Barth, Schwarzenegger co-founded Project360 in 2008.
Project360 apparel and accessories use fashion as a vehicle to generate social awareness of important global issues such as Alzheimer’s Disease, cancer and children in need. The collection features a series of inspirational mantras, each one representing a different global cause.
Currently, Project360 raises funds and organizes donation for The Alzheimer’s Association, Best Buddies International, and The Eva Longoria Fund.
The Born This Way foundation was launched in February at Harvard University by the singer Gaga and her mother Cynthia Germanotta, who serves as president of the Born This Way Foundation.
“Office Depot is a place that brings together students as well as their families and teachers, who play such an important role in inspiring and supporting today’s youth,” said Germanotta.
Filed under: Newsmakers