Conservatives are freaking out over Target’s inclusive Christmas merchandise, which includes a Black Santa in a wheelchair and a nutcracker holding a Progress Pride flag and wearing a rainbow hat.
Across social media, anti-“woke” and anti-LGBTQ+ folks are calling for another boycott of the retail chain after doing the same thing in June due to the store’s Pride Month collection.
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One X user wrote that Target needs “the Bud Light treatment,” referring to the backlash against the beer brand after it briefly partnered with trans influencer Dylan Mulvaney. The user also called Target a “despicable company” and said selling “Satanic pro LGBTQ nutrackers is an insult to Christians!”
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Writing for conservative sports site Outkick, Zach Dean also blasted the Christmas merchandise and claimed that anyone “with half a brain and an ounce of morals” already stopped going to Target after it sold Pride merchandise for Pride month.
“The good news? These [Christmas items] have nothing to do with your kids’ clothes or bathing suits,” Dean wrote sarcastically. “Gold star!”
Despite many conservatives’ complaints about Target going woke this year, the retail outlet has been selling that same Pride nutcracker for at least two years now.
Others seemed to take Santa’s duties a little too seriously, expressing outrage that a Santa in a wheelchair could never successfully deliver toys around the world.
“Wheelchair Santa can’t do the job,” one person wrote in response to a post from an account called “End Wokeness.”
“How on earth is he supposed to go down the chimney??” wrote another.
A third user mocked, “we’ll all be getting fined for non-ADA compliant chimneys.”
On the other side of the aisle, though, people not only praised Target’s collection but also had fun mocking conservatives.
Target has been repeatedly under attack this year, first from conservatives angry about its Pride Month merchandise, and then from liberals who were upset the store caved, pulling much of its Pride items and moving its Pride displays to less visible areas of the store.
Earlier this month, Target CEO Brian Cornell explained that employees did not feel safe coming to work because conservatives were visiting the store to harrass them.
He said that employees were dealing with “very aggressive behavior” from conservatives who destroyed merchandise and caused disruptions at stores. He said some people “threatened to light product on fire” in stores.
“We had to prioritize the safety of our teams,” Cornell said. “And I knew personally this was not going to be well received. But we had to prioritize the safety of the team.”