News (USA)

Most beer drinkers support brand partnerships with trans people

Dylan Mulvaney
Dylan Mulvaney Photo: Shutterstock

It has been one month since conservatives lost their minds over trans influencer Dylan Mulvaney’s 50-second video showing off some custom Bud Light cans with her face on them. But even as right-wing hate for Mulvaney continues to burn, a new poll found that the majority of U.S. beer drinkers support brand partnerships with trans people.

The poll by Morning Consult surveyed 4,401 people and found that 53% of monthly beer drinkers feel very or somewhat favorable toward brands hiring a trans spokesperson – compared to 47% of all U.S. adults who feel the same.

When broken down by party, Democrats unsurprisingly felt more favorable than Republicans – with 66% of Democrats feeling favorable and 26% of Republicans. The poll also compared beer consumers to beauty, entertainment, pharmaceutical, and auto consumers and found that beer consumers found trans spokespeople the most favorable.

Additionally, beer drinkers were more likely than the general population to approve of more inclusive partnerships overall. 61% of monthly beer drinkers approved of hiring modern and more inclusive advertising talent, compared to 52% of all U.S. adults.

The conservative backlash to Bud Light began after the company sent Mulvaney the custom cans for the sponsored video to celebrate her recent 365 days of being a girl. The vitriol was extreme, even for the right wing.

Anti-trans trolls dumped out Bud Light beer and shot up cases of Bud Light with semiautomatic rifles. Elected Republicans claimed that Mulvaney was a pedophile (without any evidence at all) and that the global balance of power would be upset by Mulvaney’s Instagram video. Others said they were boycotting Bud Lightoften switching to other LGBTQ+ friendly brands.

After staying quiet for several weeks, Mulvaney responded to the outrage in a video to her followers.

“I think it’s OK to be frustrated with someone or confused, but what I’m struggling to understand is the need to dehumanize and to be cruel. I don’t think that’s right,” she said.

“I’m embarrassed to even tell you this, but I was nervous that you were going to start believing those things that they were saying about me, since it is so loud,” she continued. “But I’m gonna go ahead and trust that the people that know me and my heart won’t listen to that noise.”

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