Rep. Marjorie Taylor Greene (R-GA) attacked three different major brands for their LGBTQ+ marketing campaigns yesterday – Nike, Budweiser, and Jack Daniels – just as the right completely lost its mind over Bud Light announcing a partnership with trans TikTok influencer Dylan Mulvaney.
“Never hire a man for a woman’s job,” Greene wrote, misgendering Mulvaney and sharing a video of Mulvaney announcing her new partnership with Nike. In the video, Mulvaney is dancing around geekily – as one does on TikTok – while wearing Nike leggings.
The right has spent the week outraged at Bud Light for its partnership with Mulvaney, which involved sending her a custom can of beer with her face on it in celebration of her first year living authentically since she announced her transition.
The rage culminated earlier this week when conservative musician Kid Rock shot up four cases of Bud Light with a semiautomatic rifle while saying, “F**k Bud Light, and f**k Anheuser Busch,” referring to the corporation that owns Bud Light.
Country music singer Travis Tritt tweeted last night that he “will be deleting all Anheuser-Busch products from my tour hospitality rider.” From her personal account, Greene retweeted the promise to cancel a corporation over a TikTok video.
Twitt then said that other musicians who are “deleting Anheuser-Busch products” won’t say they’re doing it publicly for “fear of being ridiculed and cancelled,” implying that being “cancelled” is a bad thing, unlike “deleting,” which is a good thing. This, despite conservatives’ very proud and public outrage over, again, a TikTok video that showed a customized beer can.
“God bless you,” Greene told Tritt.
Greene’s disgust with any icky LGBTQ+ imagery being associated with major brands continued when Tritt tweeted a Jack Daniel’s ad. The ad showed three RuPaul’s Drag Race contestants – Trinity the Tuck, Bebe Zahara Benet, and Manila Luzon – announcing “the brand’s first-ever reality series, Jack Daniel’s Tennessee Fire presents Drag Queen Summer Glamp“… in 2021.
“All the Jack Daniels US drinkers should take note,” Tritt tweeted, as if any appearance of Ru Girls in an ad for a company makes their whisky too gay to drink. He did not say why it took him two years to even notice this ad campaign, which was named “one of the best campaigns of Pride 2021” by the LGBTQ+ organization GLAAD.
“Noted,” Greene responded solemnly.
Major brands have been marketing to LGBTQ+ consumers for years, mostly going unnoticed because they target their ads to reach specific audience segments. Many people in Greene’s responses pointed out that if she’s going to cancel – er, “delete” – every brand that has ever made an LGBTQ+-specific ad, she might not be left with many products untainted by queerness that she can safely consume.