Burger King Mexico decided to honor Pride month in an unusual and controversial way when they teamed up with Rappi, an on-demand delivery service popular in Central and South America.
The fast-food giant changed its corporate logo to “Burger Queer” on their social media accounts and gave away rainbow-colored crowns.
Related: The last Chick-fil-A in the UK is shutting down after months of nonstop protest
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The news you care about, reported on by the people who care about you.Burger Queer! 🏳️🌈🍔 El combo del que estamos orgullosos de llevar con orgullo 🧡 celebremos juntos el amor con @BurgerKingMX 🙌🏼 Pide tu combo ahora y recibirás una corona edición especial y una sorpresa más 😉 ¡Pide ya! 📱#ATuManera #BurgerQueer #SiTienesRappiTienesTodo pic.twitter.com/lSAaMxsuGS
— Rappi México (@RappiMexico) June 27, 2020
The brand changed its Facebook and Twitter logos and Facebook cover photo to match the rainbow-themed campaign. French fry and sandwich boxes were also changed for the promotion.
“Let’s celebrate love, because we are all the same inside,” the chain tweeted announcing the change.
The company teased that if customers purchased a combo meal, they would get a Pride crown and “a special surprise.”
¡Burger Queer por Rappi! 🏳️🌈 Celebremos el amor pidiendo el mejor combo de @BurgerKingMX 🍔 recibe una corona edición especial y Una sorpresa más 🙌🏼🧡 estamos orgullosos de llevar con orgullo 🛵📱#ATuManera #BurgerQueer #SiTienesRappiTienesTodo pic.twitter.com/ge4SHWhrq2
— Rappi México (@RappiMexico) June 28, 2020
Burger King Mexico is my new favorite restaurant pic.twitter.com/tcL90KrDJW
— ExtendoBeanClip (@ExtendoBeanz) June 27, 2020
Thank you Burger King Mexico for the allyship pic.twitter.com/mlX1u4SLbV
— Sebaceous Filaments (@ConorHaloReach) June 27, 2020
