Burger King Mexico decided to honor Pride month in an unusual and controversial way when they teamed up with Rappi, an on-demand delivery service popular in Central and South America.
The fast-food giant changed its corporate logo to “Burger Queer” on their social media accounts and gave away rainbow-colored crowns.
Related: The last Chick-fil-A in the UK is shutting down after months of nonstop protest
Burger Queer! 🏳️🌈🍔 El combo del que estamos orgullosos de llevar con orgullo 🧡 celebremos juntos el amor con @BurgerKingMX 🙌🏼 Pide tu combo ahora y recibirás una corona edición especial y una sorpresa más 😉 ¡Pide ya! 📱#ATuManera #BurgerQueer #SiTienesRappiTienesTodo pic.twitter.com/lSAaMxsuGS
— Rappi México (@RappiMexico) June 27, 2020
The brand changed its Facebook and Twitter logos and Facebook cover photo to match the rainbow-themed campaign. French fry and sandwich boxes were also changed for the promotion.
Never Miss a Beat
Subscribe to our newsletter to stay ahead of the latest LGBTQ+ political news and insights.
“Let’s celebrate love, because we are all the same inside,” the chain tweeted announcing the change.
The company teased that if customers purchased a combo meal, they would get a Pride crown and “a special surprise.”
¡Burger Queer por Rappi! 🏳️🌈 Celebremos el amor pidiendo el mejor combo de @BurgerKingMX 🍔 recibe una corona edición especial y Una sorpresa más 🙌🏼🧡 estamos orgullosos de llevar con orgullo 🛵📱#ATuManera #BurgerQueer #SiTienesRappiTienesTodo pic.twitter.com/ge4SHWhrq2
— Rappi México (@RappiMexico) June 28, 2020
Burger King Mexico is my new favorite restaurant pic.twitter.com/tcL90KrDJW
— ExtendoBeanClip (@ExtendoBeanz) June 27, 2020
Thank you Burger King Mexico for the allyship pic.twitter.com/mlX1u4SLbV
— Sebaceous Filaments (@ConorHaloReach) June 27, 2020