Calvin Klein launches a star-studded campaign filled with LGBTQ celebs for Pride 2020

Brazilian drag performer pabllo vittar, Calvin Klein Pride campaign 2020
Pabllo Vittar in the Calvin Klein 2020 Pride campaignPhoto: Twitter screenshot

For its 2020 Pride campaign, the fashion house Calvin Klein is showcasing mega-famous Brazilian drag performer and pop-star Pabllo Vittar; deaf, Asian, transgender YouTuber Chella Man; gay and non-binary actor Tommy Dorfman; Black transgender model of size Jari Jones; and Persian lesbian pop singer Gia Woods.

Photographer Ryan McGinley worked with Calvin Klein to capture images of Vittar and the others as part of the brand’s #ProudInMyCalvins campaign.

Related: Tomi Lahren tried to use Pride to attack lockdown supporters. LGBTQ people weren’t having it.

“I feel so honored to work with an amazing artist, who respects me and makes me feel confident,” Vittar said. “I’m so happy because it’s a win for the community, I hope that other girls and other boys are inspired by this and to believe in their dreams and never forget because bitch, I’m here! A global campaign!”

Because of all the international Pride events being canceled due to the ongoing coronavirus epidemic, Vittar and a lot of other queer artists won’t be out at parties and marches this summer, but she’s still determined to commemorate the LGBTQ community this year anyway.

“It’s different because last year I just did so many concerts and met so many people who love me, who care about me and this year with quarantine, everybody is celebrating at home,” she tells PAPER.

“But don’t forget we will always be here like family, like a rainbow, you know, everybody has a color.”

By showcasing queers of different races, body types, and gender identities, Calvin Klein is proudly displaying diversity within the LGBTQ community.

The brand has also invested money into the queer community by sponsoring PFLAG National, an organization for family and friends of LGBTQ people; supporting Australia’s Equality Project, a national LGBTQ health organization and OutRight Action International’s COVID-19 LGBTQ Global Emergency Fund which offers emergency funds for LGBTQ organizations across the globe.

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