Facebook targeted LGBTQ users with ‘gay cure’ algorithm

Facebook targeted LGBTQ users with ‘gay cure’ algorithm

A new investigation by the Telegraph has revealed that Facebook not only targeted LGBTQ users, they also sent them “gay cure” advertisements that have since been deemed “predatory.”

Users began clicking on the term “Why am I seeing this ad?” and were met with the response that the team at Facebook noticed they were interested in “gender issues.”

“I don’t know why Facebook has permitted this group to target LGBTQ people, who have intentionally sought out community and education amongst peers, for shaming and hatred masked as love,” one woman, Tessa Ann Schwarz, told the Telegraph.

Schwarz then reported this video to Facebook for being “really upsetting.”

Mark Zuckerberg‘s team eventually removed the posts after the Telegraph revealed “a flaw with the micro-targeting algorithm.”

This new revelation comes on the heels of the LGBTQ community already not trusting the tech giant.

As LGBTQ Nation reported on July 19, 2018, Zuckerberg defended his decision to allow anti-Semitic content on his popular social media platform when he said, “I’m Jewish, and there’s a set of people who deny that the Holocaust happened. I find that deeply offensive. But at the end of the day, I don’t believe that our platform should take that down because I think there are things that different people get wrong. I don’t think that they’re intentionally getting it wrong.””

From defending anti-Semitic content on Facebook, a brand he created and spearheads to this day, to targeting LGBTQ individuals touting the positive effects of conversion therapy, just how much slack are minority and disenfranchised users willing to give Zuckerberg?

How much rope does the 34-year-old need to be given to either climb back to reality or hang himself proverbially with his efforts of misguided”good” intentions?

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