New #PutinShirtlessChallenge has Russian men taking off their shirts & the internet loves it

Pavel Durov Instagram

After Pavel Durov, the founder of social networking sites VKontakte and Telegram, was inspired when he saw Russian President Vladimir Putin’s shirtless and hyper-masculine photo shoot during a fishing trip to Siberia. So he invited his Instagram followers to imitate the homophobic Russian leader with their own homoerotic photos using the hashtag #PutinShirtlessChallenge – and the internet is loving it.

Here’s Durov’s original post and underneath are a fine selection of challengers. I’m not sure what the prize is, but I think we can agree that they’re all winners.

? #PutinShirtlessChallenge

A post shared by i 2 4 0 6 (@i.24.06) on

Proudly accepting Pavel @durov 's #PutinShirtlessChallenge ??? Indeed, we have the best president.??

A post shared by Philipp Gazmanov (@philgazmanov) on

ну чо, #putinshirtlesschallenge и до нас дошел ?

A post shared by K (@kemtavr) on

? Будь в теме. Флешмоб имени В.В.П. #PutinShirtlessChallenge #АССКЧеллендж

A post shared by Арман Меграбян (@armacho) on

Ну..почти? #putinshirtlesschallenge

A post shared by Alexander Sumarokov (@asumrak) on

Guten morgen #PutinShirtlessChallenge

A post shared by Кирилл Капез (@kir_kapez) on

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