Budweiser is taking Donald Trump and his basket full of deplorables head on in their commercial for this year’s Super Bowl. The new spot highlights the difficulties faced by immigrants using their founder’s life as inspiration.
While the ad, called “Born The Hard Way,” was obviously shot before Trump signed an executive order banning people from seven predominantly Muslim nations, Trump’s rabid xenophobia only makes the commercial more pertinent now.
The ad cost the beer company big bucks to air during the sporting event and is likely to stir up Trump supporters who buy their brand. Apparently Budweiser, which is now a subsidiary of the Brazilian company InBev, decided that standing up for American values is worth the potential cost.