With the debate for marriage equality taking place in England’s Parliament this month, Ben & Jerry’s United Kingdom arm has renamed their Apple Pie “flavor” as “Apple-y Ever After,” featuring a same-sex couple on the carton.
The move echoes their previous celebration of Vermont’s passage of same-sex marriage in 2009 with the “rebranding” of Chubby Hubby as “Hubby Hubby.”
The ice cream maker is also teaming up with Stonewall to launch a new Facebook application that asks users to “marry” each other online.
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“Proposing” through Ben and Jerry’s UK website, users can voice their support for marriage equality and add their name to a letter to Prime Minister David Cameron backing the move.
“We’re truly moved by Ben and Jerry’s support for same-sex marriage in Britain,” said Laura Doughty, Stonewall’s Deputy CEO.
“All people want is to call their long-term relationship by the same name as everyone else. Our strong advice to those who disapprove of same-sex marriage is just not to get married to someone of the same sex,” she said.
