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LUSH Cosmetics plans ‘Kiss & Tell,’ shops will become gay marriage ‘campaign centers’

LUSH Cosmetics plans ‘Kiss & Tell,’ shops will become gay marriage ‘campaign centers’

LUSH Cosmetics has partnered with Freedom to Marry on a new campaign to support marriage equality.

From June 13th through June 26, LUSH is is transforming its shops in North America into “campaign centers” where the public can learn why marriage matters to same-sex couples and their families, and sign postcards calling on members of Congress to repeal the Defense of Marriage Act (DOMA).

On Saturday, June 18, LUSH is inviting the public to a “Kiss and Tell” event.

“In light of the 1138 rights denied to same sex couples at 11:38 a.m. exactly (local time) LUSH staff, customers, family and friends will be simultaneously kissing in support of marriage equality,” according to announcement on LUSH’s website.

LUSH has also released this video:

Lush has also created the special limited edition Freedom Foamer. The Freedom Foamer is a fresh lime and grapefruit scented bubble bar that will be available online and at LUSH stores with 100% of the proceeds benefiting Freedom to Marry.

LUSH has approximately 100 stores in the U.S.

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