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Target promotes wedding registry for same-sex couples

Refuses to take a stand on MN marriage amendment
Saturday, July 28, 2012

MINNEAPOLIS — Just weeks after it announced it was selling greeting cards nationwide to celebrate same-sex unions, Target stores is now inviting gay and lesbian couples to set up wedding registries in their stores.

The retailer is running a new campaign entitled, “Be yourself, together,” featuring two grooms, and an invitation to “Build a Target Wedding Gift Registry as unique as the two of you.”

Target spokeswoman Molly Snyder said in a statement, “The Target Wedding Registry advertising campaign is designed to each all guests and represent the diversity of communities we serve.”

The registry is the latest move by Target to appeal to the LGBT community following a series of gaffes in 2010 and 2011 when the retailer drew backlash for a $150,000 donation it made to a political action group backing Tom Emmer, the failed Republican gubernatorial candidate who opposed gay marriage.

The Minneapolis-based retailer, however, said it plans to stay neutral on the issue of marriage equality, and refuses to take a position on a proposed amendment to the Minnesota state constitution that would define marriage as between “one man and one woman.”

“We recognize that there is a broad range of strongly held views on the Minnesota marriage amendment,” said Snyder, in a statement. “Consistent with our longstanding support of civic engagement, we strongly encourage our team members to exercise their right to vote in November.”

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29 more reader comments:

  1. You go, guys!!

    Posted on Saturday, July 28, 2012 at 8:57pm
  2. Yay, Target!!!!!

    Posted on Saturday, July 28, 2012 at 8:57pm
  3. always have loved Target, even more so now!!

    Posted on Saturday, July 28, 2012 at 8:58pm
  4. Huh? I thought Target had made donations to anti-gay organizations before? Or am I mistaking it for another retail store?

    Posted on Saturday, July 28, 2012 at 9:00pm
  5. That’s correct. I am guessing they started changing their minds once they saw how influential marriage equality can be in retail.

    Posted on Saturday, July 28, 2012 at 9:01pm
  6. It was Target ^

    Posted on Saturday, July 28, 2012 at 9:01pm
  7. No, but they got their act together!

    Posted on Saturday, July 28, 2012 at 9:01pm
  8. They used to be

    Posted on Saturday, July 28, 2012 at 9:02pm
  9. And we’re registered there! Take that, Chick-fil-A!

    Posted on Saturday, July 28, 2012 at 9:05pm
  10. Although I think it’s awesome, how is a same sex registry different from any other wedding registry? (Want my smart ass answer??? KY is on it! Lol) not meant to be offensive, I am a huge advocate and supporter. Sarcastic, none the less!

    Posted on Saturday, July 28, 2012 at 9:05pm
  11. Wow good job for being two faced then. They’re obviously just doing it to rack in sales. Whatever.

    Posted on Saturday, July 28, 2012 at 9:06pm
  12. Why are Target and Chic-fil-a always in the same parking lot??

    Posted on Saturday, July 28, 2012 at 9:06pm
  13. ああ誰か嫁にもらって。切実。

    Posted on Saturday, July 28, 2012 at 9:06pm
  14. Awesome. And as of tomorrow (Sunday July 29), I’ll have much easier access to target when the new one opens in downtown Seattle. I’ll be there quite often, I’m sure. :-)

    Posted on Saturday, July 28, 2012 at 9:07pm
  15. Because their colors coordinate

    Posted on Saturday, July 28, 2012 at 9:07pm
  16. OK, this I like!

    Posted on Saturday, July 28, 2012 at 9:15pm
  17. Way To Go Target!!!! Love it!!!

    Posted on Saturday, July 28, 2012 at 9:27pm
  18. Refreshing since they had trouble over making some donations to hateful politics not long ago.

    Posted on Saturday, July 28, 2012 at 9:33pm
  19. I can see you and Debbie racing around Target scanning items for your registry. Your animals will get tons of swag too.

    Posted on Saturday, July 28, 2012 at 9:40pm
  20. Now there’s a store I will frequent.

    Posted on Saturday, July 28, 2012 at 10:03pm
  21. Target certainly has Turned Around…they even sponsored this years Gay Pride here in Seattle! I’m no longer going to boycott them now that they have seen the light. :^ ) Walmart, however is indefinitely on my shit-list…they are constantly violating this–that–and the other! :(

    Posted on Saturday, July 28, 2012 at 10:08pm
  22. Awesome!!!

    Posted on Saturday, July 28, 2012 at 10:29pm
  23. Don’t bash WalMart they were at Minneapolis Pride !

    Posted on Sunday, July 29, 2012 at 12:41am
  24. As a Target employee, I am so happy Nd excited to see this following last years donation to an anti gay marriage politician. Go Target!

    Posted on Sunday, July 29, 2012 at 1:34am
  25. Love u Target!! :-)

    Posted on Sunday, July 29, 2012 at 1:36am
  26. Thank Gaga

    Posted on Sunday, July 29, 2012 at 2:11am
  27. Last year when Target was found giving to anti-gay causes, I went on line–it took a while but I got to a place you could e-mail the CEO of Target. (I recall his name was Scandinavian and about a mile long). I told him he was a stupid fool if he didn’t see the value in registering up and coming gay weddings! I got a reply thanking me for my input. NOW I’M GOING TO TAKE ALL THE CREDIT FOR CHANGING THEIR MINDS–ALONG WITH ALL THE REST OF YOU THAT DID THE SAME THING!

    Posted on Sunday, July 29, 2012 at 4:43am
  28. Fortunately he has more sense than you do Alicia….

    Posted on Sunday, July 29, 2012 at 11:40am
  29. this is why i love target

    Posted on Sunday, July 29, 2012 at 12:02pm