MINNEAPOLIS — Just weeks after it announced it was selling greeting cards nationwide to celebrate same-sex unions, Target stores is now inviting gay and lesbian couples to set up wedding registries in their stores.
The retailer is running a new campaign entitled, “Be yourself, together,” featuring two grooms, and an invitation to “Build a Target Wedding Gift Registry as unique as the two of you.”
Target spokeswoman Molly Snyder said in a statement, “The Target Wedding Registry advertising campaign is designed to each all guests and represent the diversity of communities we serve.”
The registry is the latest move by Target to appeal to the LGBT community following a series of gaffes in 2010 and 2011 when the retailer drew backlash for a $150,000 donation it made to a political action group backing Tom Emmer, the failed Republican gubernatorial candidate who opposed gay marriage.
The Minneapolis-based retailer, however, said it plans to stay neutral on the issue of marriage equality, and refuses to take a position on a proposed amendment to the Minnesota state constitution that would define marriage as between “one man and one woman.”
“We recognize that there is a broad range of strongly held views on the Minnesota marriage amendment,” said Snyder, in a statement. “Consistent with our longstanding support of civic engagement, we strongly encourage our team members to exercise their right to vote in November.”