MINNEAPOLIS — Just weeks after it announced it was selling greeting cards nationwide to celebrate same-sex unions, Target stores is now inviting gay and lesbian couples to set up wedding registries in their stores.
The retailer is running a new campaign entitled, “Be yourself, together,” featuring two grooms, and an invitation to “Build a Target Wedding Gift Registry as unique as the two of you.”
The registry is the latest move by Target to appeal to the LGBT community following a series of gaffes in 2010 and 2011 when the retailer drew backlash for a $150,000 donation it made to a political action group backing Tom Emmer, the failed Republican gubernatorial candidate who opposed gay marriage.
The Minneapolis-based retailer, however, said it plans to stay neutral on the issue of marriage equality, and refuses to take a position on a proposed amendment to the Minnesota state constitution that would define marriage as between “one man and one woman.”
“We recognize that there is a broad range of strongly held views on the Minnesota marriage amendment,” said Snyder, in a statement. “Consistent with our longstanding support of civic engagement, we strongly encourage our team members to exercise their right to vote in November.”