MINNEAPOLIS — Placed on greeting card racks under the headings of “For two special men” and “For two special women,” Minneapolis-based Target Corp. is now stocking greeting cards to celebrate same-sex unions.
The cards are addressed to: “Two very special women, one very special love” and “Mr. & Mr.” and included greetings which include “…a love story whose time has come! Congratulations.”
Company spokeswoman Molly Snyder said that “Target is focused on diversity and inclusivity,” and now offers a range of greeting cards that appeal to a variety of audiences, including the LGBT community.
The cards are made by Carlton Cards, a unit of American Greetings, whose spokeswoman Patrice Sadd said the company and Target jointly decided to offer “wedding cards relevant for everyone.”
The move is the latest step by Target to appeal to gay and lesbian consumers — in 2010, Target drew backlash for a $150,000 donation it made to a political action group backing Tom Emmer, the failed Republican gubernatorial candidate who opposed gay marriage.
Target’s donation led to nationwide boycotts of the retailer among LGBT consumers and allies, while the retailer continued to fund anti-gay politicians even after its CEO issued a public apology.
And last year, an exclusive deal between Target and Lady Gaga over the sales of her album, “Born this Way,” broke down over the company’s perceived anti-gay sentiments.
In November, Minnesotans will vote on a proposed constitutional amendment to define marriage as a union between a man and a woman. Target has not yet taken a position on the amendment, and said it’s going to remain neutral, having been burned by its political involvement in the past.