The iconic Barbie franchise is about to step off the toy shelf and onto the big screen, thanks to the visionary storytelling of acclaimed director Greta Gerwig. But ahead of Barbie the Movie’s premiere, the Barbie brand collaborations have been particularly impressive and impossible to miss.
We’ve seen both official and unofficial collaborations with the franchise, with the main rule for Barbiecore creations being that anything goes, so long as it’s pink.
From high-end fashion brands to makers of household items, there’s something for everyone in the 2023’s Barbie the Movie’s marketing land.
Let’s explore some of the countless brand collabs we’ve seen so far:
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Coldstone x Barbie
The Barbie x Coldstone collaboration features an “All That Glitters is Pink” cotton candy-flavored ice cream creation.
ALDO Shoes x Barbie
ALDO’s limited-edition Barbie collection includes heels, jewelry, and accessories galore.
Burger King Brazil x Barbie
You have to be in Brazil to enjoy Burger King’s fresh take on pink sauce in honor of Barbie the Movie.
NYX x Barbie
Barbies and Kens alike can enjoy the NYX x Barbie collab.
Xbox x Barbie
Xbox has a couple of different Barbie brand collaborations including a cross-over with NYX cosmetics.
Crocs x Barbie
Adorn classic pink Crocs with Barbie-branded accessories or buy a new Barbie-branded pair of Crocs.
Gap x Barbie
Gap’s Barbie collection has apparel options for the whole family.
BÉIS x Barbie
Always wanted pink luggage? The new Béis x Barbie travel collection has you covered.
Fossil x Barbie
Get on Barbie time with the Barbie-themed Fossil collection.
Homesick x Barbie
Homesick candles will have your home smelling like Barbie’s Dreamhouse.
Kendra Scott x Barbie
Kendra Scott launched its second brand collab with Barbie in time for the new movie.
Forever 21 x Barbie
Forever 21’s Barbie collection is full of clothes and accessories for humans and pets alike.
Kitsch x Barbie
If it’s pink hair accessories that you’re looking for, Kitsch and Barbie have you covered.
Impala Skates x Barbie
Look like Hot Skatin’ Barbie with these neon yellow and pink Impala Skates.
Build-A-Bear x Barbie
Truly x Barbie
Barbie might be made of plastic but Truly and Barbie still teamed together for a skincare collab.
Bloomingdale’s AQUA x Barbie
Cinemark x Barbie
While you can see the movie in most theaters, Cinemark has the Barbie merch hook-up.
FUNBOY x Barbie
Malibu Barbie certainly has a pool, so this FUNBOY x Barbie pool floats collab fits the bill.
Swoon x Barbie
Get your pink drink on with Swoon’s Barbie Pink Lemonade.
CHI x Barbie
You can’t talk about Barbie or Ken without talking about their hair, which makes this CHI x Barbie collection extra relevant.
Pinkberry x Barbie
If Coldstone’s ice cream collab isn’t your thing, maybe this strawberry and dragonfruit Barbie Land Berry Pink froyo from Pinkberry will be.
MeUndies x Barbie
The MeUndies and Barbie brand collab offers underwear for everyone.
Ruggable x Barbie
Add a splash of pink to your home with Ruggable’s Barbie collection.
Alex and Ani x Barbie
Barbie and Ken love to accessorize and you can find lots of Barbie baubles at Alex and Ani.
Cotton On x Barbie
Find more Barbie-branded clothes at Cotton On.
Oodie x Barbie
Planning to stream Barbie the Movie from home? Then consider something from the Barbie Oodie collection.
Vooray x Barbie
Carry around all of your new Barbie-branded gear in Barbie-branded bags from Vooray.
Party City x Barbie
Come on Barbie, let’s go Party City collaboration.
Bonus: Google x Barbie
This one’s not an official brand collaboration, but a little Google Easter egg. When you Google “Barbie,” “Barbie the Movie,” “Greta Gerwig,” “Margot Robbie,” or “Ryan Gossling,” you’ll get a pink Google search results page!
Why are these Barbie brand collaborations important?
Greta Gerwig’s interpretation of Barbie and the movie’s cast are set to challenge norms and break boundaries. And the Barbie brand collaborations we see today further encourage conversations around representation for minority groups, including the LGBTQ+ community.
Plus, these collaborations keep fans excited about the upcoming movie release and generate more hype around it.
While the Barbie film’s premise is intriguingly gay, to say the least, the film’s marketing strategy has been nothing short of revolutionary, painting the world pink—and quite literally causing a pink paint shortage.
This Barbie toy to movie transition is apparently just the start for Mattel, as they’re looking to launch an entire movieverse featuring classic toy lines including Hot Wheels, Magic 8 Ball, UNO, and more.
He’s based on a doll considered to be Ken’s ambiguously gay “buddy.”
Barbie The Movie hits theaters on Friday, July 21, so get ready and grab your tickets, if you’re not among the 40,000+ people already partaking in the Barbenheimer double feature!
It’s sure to be a movie experience that you won’t forget.