Not since “New Coke” has there been this kind of response to a brand.
Within minutes of Republican presumptive presidential nominee Donald Trump announcing Indiana Gov. Mike Pence as his running mate via Twitter, the fundraising emails went out, and the jokes popped up. These tweeters were not mocking the choice, or the timing, or anything remotely related to who might someday be a heartbeat away from leading the free world.
It’s the logo.
I can't look at the new Trump/Pence logo and not see hands doing this pic.twitter.com/tayeZiNFpE
— Jared Rizzi (@JaredRizzi) July 15, 2016
Someone hired by the Trump/Pence campaign has refashioned a modern art American flag with red stripes, and the letters T and P in the field where blue stars typically appear. But in this version, the T is intertwined with the P in such a way that many saw… something the campaign clearly hadn’t anticipated.
And if they did, well, would that really surprise anyone? Samantha Bee’s Full Frontal show isn’t known for holding back, and produced a simple but stupendous animation for those “still not seeing it.”
Breaking the mattress of America. pic.twitter.com/M4Cq62YS2c
— Full Frontal (@FullFrontalSamB) July 15, 2016
Bee clearly wasn’t alone.
Not everybody’s laughing.
I like the new TRUMP PENCE logo! Jealous people-disgusting & self loathing will make eveything & anything perverted-logo IS AMERICA STRONG!
— Day Gardner (@day_gardner) July 15, 2016
Politico’s Kenneth Vogel also wagged his finger at America, but jokingly: his tweet mocked the ridiculous explanation from Trump’s campaign for its last graphic fiasco:
Trump-Pence logo is just a basic T-P design available on MicrosoftShapes.Saying the T is penetrating the P is political correctness run amok
— Kenneth P. Vogel (@kenvogel) July 15, 2016
Remember this? (Thank you, @kenvogel!)
So here they are, more of the funniest damn tweets we’ve seen so far:
I’m guessing Trump is a top? pic.twitter.com/x2MGOHGYAe
— Matthew Keys (@MatthewKeysLive) July 15, 2016
Pence is the power bottom in this relationship pic.twitter.com/bfIM3xnLIq
— Justin Miller (@justinjm1) July 15, 2016
— Awesomely Luvvie (@Luvvie) July 15, 2016
I hope it's not too late for Trump to pull out of this logo design. pic.twitter.com/dpqebAsgzp
— Chris K (@Kormanation) July 15, 2016
"I guarantee you there's no problem with the size of the T." https://t.co/GT6s6oveEc
— Binyamin Appelbaum (@BCAppelbaum) July 15, 2016
"When two people love each other very much and want to start a campaign together…" pic.twitter.com/OkOncMsbth
— Ellie Hall (@ellievhall) July 15, 2016
in case any news outlets want to use the Trump-Pence logo, i made it safe for TV pic.twitter.com/mxozHMzam6
— Matt RATIO HOWARD SCHULTZ ON EVERY TWEET Negrin (@MattNegrin) July 15, 2016