One Million Moms‘ latest boycott just backfired on them in a big way.
When One Million Moms got wind that the magazine had featured a “non-traditional” family, it launched an attack against both the American Girl Doll and parent company Mattel, accusing them of promoting the gay agenda.
“The magazine… could have chosen another child to write about and remained neutral in the culture war,” the antigay group said in a statement before calling for people to boycott both companies this holiday season.
Things didn’t go quite as planned.
As a result, Amaya, her family, and American Girl received an outpouring of positive national media attention, including coverage by local Fox and NBC affiliates, ABC News, The Washington Post, The Huffington Post, Yahoo, Good Housekeeping, Upworthy, The View, and the list goes on and on.
But it doesn’t stop there.
Amaya’s dad co-founded the charity Comfort Cases, a non-profit charity that provides foster kids with basic necessities like clothing, backpacks, toothbrushes and stuffed animals to help make their transitions into new families a little easier.
As a result of all the media attention, monetary donations made to Comfort Cases tripled from last year.
On top of that, during annual Holiday Packing Party held over Thanksgiving week, the group was able to put together 500 more care packages than last year, a 70 percent increase. In the end, it distributed more than 10,000 care packages to children in need.
h/t: Designer Daddy