Popular chipmaker Frito-Lay announced this week that its teaming up with the It Gets Better Project to launch a limited-edition version of its Cool Ranch-flavored Doritos. The chips come in Pride colors: green, blue, purple, red, and orange and are branded Doritos Rainbows.
“Doritos Rainbows chips are a first-of-its-kind product supporting the LGBT community,” Ram Krishnan, Frito-Lay’s chief marketing officer, said in a press release. “Doritos the brand has stood ‘for the bold,’ and we believe there is nothing bolder than being yourself.”
Predictably, not everyone is happy with the Pride-inspired snack food. Some folks have taken to Twitter to voice their disappointment with Frito-Lay, calling the chips “sick,” “disappointing,” “ISIS,” a threat to Christianity, while urging people not to make the contribution or buy any Frito-Lay product, anywhere. Here’s what these folks have been saying:
Boycott Doritos and all the stand for. Who needs rainbow Doritos? We Christians have rights. We are being persecuted.
— Miriah (@miriahcex) September 18, 2015
Sick! Doritos Aligns with Anti-Christian Bully Dan Savage – Breitbart http://t.co/SoaJg8jHT1 via @BreitbartNews — Justin Mitchell (@justinbmitchell) September 17, 2015
#Boycott #FritoLay #OFFENDED #Protest #Doritos Don’t Buy! #TCOT #CCOT #PJNET #USA ?? #LGBT pic.twitter.com/WrOH3kDHIM — LindaPJ (@PJStrikeForce) September 18, 2015
@Doritos so disappointed that you would choose a group associated with Savage. Nasty, disgusting man filled with hate. #boycottdoritos — HighHorse (@ConservativeLeo) September 17, 2015
Well I won’t be buying @Doritos anymore. Anything who partners with Dan Savage is something I avoid. — Joshua Banks (@joshuabanks94) September 18, 2015
Hey @FritoLay how insufferably stupid are you? Gay chips? I send my kids to school with your products. Am I going to have to cease now? — Ric the Magnificent (@NASCARNAC) September 18, 2015
Think about it @Fritolay -Pandering to the 3.8% is not a good business strategy @CampOfSaints1 @molita128 #tcot #ccot pic.twitter.com/z26aIubpe3 — Savannah Maddox (@SavannahL817) September 18, 2015
@Doritos By promoting sex orientation Rainbow Doritos food products, as of yet with the kosher seal. Your brands are banned from purchase — Richard Rafail (@czar1213) September 18, 2015
I always enjoyed @Doritos. I’ve purchased my last bag. There’s a difference between marketing and advocacy #sadploy https://t.co/rW5i8uQcvz
— Bryan Ferrell (@Bryan_Ferrell) September 18, 2015
Time to boycott @Doritos for their “rainbow” chips. Oh puhleez Doritos! Are you going to make black ones next in support of ISIS? — Give me Liberty (@jwd828) September 17, 2015
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