When popular chipmaker Frito-Lay announced last week that it teamed up with the It Gets Better Project to launch a limited-edition rainbow version of its Cool Ranch-flavored Doritos, bigots came out in droves to decry the marketing decision, taking to the Doritos Facebook page to vent their outrage.
Some of those complainers encountered the handiwork of Mike Melgaard.
Mike set up a dummy account named “Doritos ForHelp” with an official-looking chip photo to troll the trolls.
Many of the angry commenters fell for the ruse:
H/t: AV Club