A frozen food company in Italy has produced what is believed to be the first gay-friendly television commercial in the European country often entrenched in homophobia.
In the commercial from Findus Foods, a man named Luca and his mother bond over microwaved pasta cooked by Luca’s boyfriend.
“Mom, there is another small surprise,” says Luca. Is it the risotto cooked in the microwave, wonders the mother. “Gianni isn’t just my roommate, he’s my boyfriend!” says the son.
The ad comes nine months after the Guido Barilla, chairman of Italian pasta maker Barilla, sparked an international boycott by when he said he would never feature a gay couple in his advertisements.