My Facebook page blew up last night after I posted about a Superbowl commercial by “Living Social” which used Transgender people as a punchline.
The 30-second spot follows the story of how a scruffy-faced man’s addiction to LivingSocial alters his life, transforming himself into a well-groomed cross-dresser as he purchases deals for everything from cupcake to spa treatments to high heels.
Watch the video below and discuss! Did you find it offensive, why or why not?
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LivingSocial, based in Washington D.C., is a “deal-of-the-day” website notable for being a key competitor to market leader Groupon.
Personally? I can tell you I won’t be using Living Social any time soon.