If James Bond’s gay, then the whole tone of the franchise has to go gay too.
‘What’s the problem with that?’ I hear the PC brigade howl (they always howl, FYI.)
Well, nothing. Except I wouldn’t want to watch that, and nor I suspect would the vast majority of Bond movie fans.
So the film would tank, and the franchise would die.
This is not homophobia – I think I proved my anti-homophobia chops on air at CNN and regularly on social media — it’s simple commercial reality.
Bond’s 50-year brand has been built on a clear, definable platform of him being a ruthless, womanizing assassin. And it’s been one of the most enduring, successful brands in the history of cinema.
For an example of what can go wrong if you dupe an audience, take the case of George Michael. He had a brilliant pop career, right up to the moment where he came out as gay….
As for being a woman, is the world ready for these words: ‘My name is Bond, Janet Bond’?
Perhaps with Caitlyn Jenner in the lead role?
— Professional blowhard Piers Morgan, in a column for The Daily Mail, in which he calls the controversy swirling around Sir Roger Moore’s recent comments “PC nonsense.”