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Michael Sam partners with Visa for first endorsement deal

Thursday, May 8, 2014
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Updated: May 10, 2014.

Michael Sam has partnered with Visa to sign his first endorsement deal, reports ABC News and ESPN.

Sam, the SEC Defensive Player of the Year out of Missouri, and who could become becomes the first active openly gay NFL player when he was drafted Saturday by the St. Louis Rams, is shown working out while a voiceover urges viewers to judge him for his play on the field, not off of it.

“We felt that Michael’s story was a perfect fit for our ‘everywhere’ campaign, which is meant to inspire people to reach their own personal goals and aspirations,” Visa’s chief marketing officer Kevin Burke told ESPN.com. “We wish Michael the best on and off the field as he embarks on the next chapter of his life.”

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