Hallmark has introduced new Mother’s Day cards, one for children with two mothers and one for “my partner”, citing the release of the new card as “a sign of the times.”
“Moms are second to none,” one card reads. On the inside, it says, “How does anyone ever get by with just one?”
The new cards follow Hallmark’s new same-sex Valentine’s Day cards introduced this year, which the company said “were well received.”
Both Hallmark and top rival American Greetings have cards for same-sex weddings and anniversaries, although American Greetings said it has not added Mother’s Day cards specific to the same-sex demographic.