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Television

Coca-Cola airs first ever Super Bowl ad featuring gay parents

Sunday, February 2, 2014

Coca-Cola on Sunday became the first advertiser to feature a gay family in a Super Bowl television commercial.

The ad, titled “It’s Beautiful,” celebrates America’s diversity and cultures with images of scenic landscapes from around the country, and the song “America the Beautiful” being sung in a seven different languages.

In a five-second clip within the 1-minute commercial, two male partners and their daughter go roller-skating. Gay rights organization GLAAD praised the ad, calling it “a step forward for the advertising industry.”

The ad is here; see the gay dads and their daughter around the 0:44 mark:

The ads comes just days ahead of the opening of the Winter Olympic Games in Russia, where Coke is a high profile sponsor.

The beverage maker has been criticized for sponsoring the games because of Russia’s anti-gay law that bans “propaganda of non-traditional sexual relations” to minors.

“Coca-Cola has demonstrated to corporate America that being LGBT-inclusive is good business, but as the world turns its attention to Sochi for the 2014 Winter Olympics, it’s time for sponsors of the Olympics like Coca-Cola to show the whole world how beautiful LGBT families are,” said GLAAD President and CEO Sarah Kate Ellis in a statement after the ad aired.

Coca-Cola also released a behind-the-scenes video featuring additional footage of the family which you can see below.

One of the dads spoke out in the behind-the-scenes video saying: “Today I see people asking us to hold hands, people embracing us as a family and respecting us.”

Watch (around 2:24 and 2:58):

A longer version of the ad is set to air during the opening ceremony of the Sochi games on Feb. 7.

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Filed under: Arts & Entertainment, [ Trending ]

216 more reader comments:

  1. I loved this commercial. :)

    Posted on Monday, February 3, 2014 at 4:06am
  2. Way to go!

    Posted on Monday, February 3, 2014 at 4:07am
  3. the comments is garnered though… WOAH who knew there was that much racism and hate out there

    Posted on Monday, February 3, 2014 at 4:07am
  4. I bet there is 10x the love despite the hateful comments. It's usually the ignorant minority of people that are the loudest on issues like that. I'd bet money that most people really enjoyed seeing that kind of diversity in advertising. :)

    Replied on Monday, February 3, 2014 at 4:20am
  5. while i can appreciate our song being sung in foreign languages, which is nice, when other countries put english into their anthem, i don't like this.

    Replied on Monday, February 3, 2014 at 4:37am
  6. I thought it was wonderful! We should all have this spirit! Keep feeling this way, Steve! WE got you on this one! :) <3

    Replied on Monday, February 3, 2014 at 6:20am
  7. I still won’t forgive them for their “share a coke but not if your gay” slogan. Pepsi all the way

    Posted on Monday, February 3, 2014 at 4:08am
  8. When was THAT?

    Replied on Monday, February 3, 2014 at 4:48am
  9. This is indeed the most beautifullest symbolic commercial I have ever seen. it depicts what true America is all about. others that find this offensive are not true American.

    Posted on Monday, February 3, 2014 at 4:08am
  10. Thank you Shantel. I totally agree.

    Replied on Monday, February 3, 2014 at 4:39am
  11. Lets think outside of America! Coca Cola is remaining a supporter of the Sochie Olympics in Russia, where people are being tortured, abused, and criminalized for who they are. This add was a perfect PR stunt - as a world wide brand everyone should beautiful.

    Replied on Monday, February 3, 2014 at 5:24am
  12. Ironic I hope

    Replied on Monday, February 3, 2014 at 8:07am
  13. Way to go Coca-Cola

    Posted on Monday, February 3, 2014 at 4:09am
  14. Just gave me chills <3

    Posted on Monday, February 3, 2014 at 4:09am
  15. To all the ass holes this one must sting.

    Posted on Monday, February 3, 2014 at 4:09am
  16. Commercial was horrible first nothing shows they was the dads, uncles or any Americans in the video, total disrespect for one of the greatest American anthems for anti American company http://www.youtube.com/watch?v=g11nN5yee7U

    Posted on Monday, February 3, 2014 at 4:09am
  17. hey idiot, try reading the article. Coke acknowledges they are gay dads, they're featured in the 2nd 'behind the scenes" video.

    Replied on Monday, February 3, 2014 at 4:43am
  18. no Americans in this video? huh?

    Replied on Monday, February 3, 2014 at 4:47am
  19. They were ALL American idiot.

    Replied on Monday, February 3, 2014 at 4:53am
  20. ,,,,as long as they are not two gay parents who are also union organizers at Coca Cola’s bottling plant in Columbia …. for if that is the case, they will probably be “disappeared” by the time the Olympics roll around.

    Posted on Monday, February 3, 2014 at 4:10am
  21. Good for Coke, but there was more to the message than gay parents

    Posted on Monday, February 3, 2014 at 4:10am
  22. im gna go buy some coca cola tomorrow

    Posted on Monday, February 3, 2014 at 4:10am
  23. i liked it. ive been a true coke person all of my life.

    Posted on Monday, February 3, 2014 at 4:11am
  24. It’s a start in the right direction for sure. Hopefully other company’s will follow suit.

    Posted on Monday, February 3, 2014 at 4:11am
  25. no problem with the gay parents,didn’t notice. Too busy being pissed the song wasn’t sung in ENGLISH. America is not Beautiful when it’s infested with lots of *ILLEGAL* cockroaches!

    Posted on Monday, February 3, 2014 at 4:11am
  26. Is this a joke? Illegal? How the hell do you know they are illegal? Most people actually do get green cards and visa and such. I really hope your statement was satirical.

    Replied on Monday, February 3, 2014 at 4:15am
  27. No it was not and yes we have a HIGH number of *ILLEGALS* in this country.

    Replied on Monday, February 3, 2014 at 4:17am
  28. Piss off. English is not the only language spoken in this country.

    Replied on Monday, February 3, 2014 at 4:17am
  29. Pssst, did you know that there are people here legally who also know a different language? I know, pretty wild, right? And that part of the song was sung in English? Amazing. Take a deep breath. You don't have to like people, but you also don't get to bully people.

    Replied on Monday, February 3, 2014 at 4:17am
  30. Lisa you disgusting piece of garbage. America is the land of immigrants. It always has been and always will be. I'm only a second generation from immigrants and my grandparents spoke their language. They hadn't learned english when they came but they were great people so lose the uppity snobbish bigotry girl. You're nothing special and you obviously don't get why people are come here..whether legally or not. They want to make their life better. That's a good thing. You are not.

    Replied on Monday, February 3, 2014 at 4:27am
  31. Lisa, the song was sung in "English", although not entirely. Do you know that this is not even the original version? Leave it to Americans to screw that up, all of us "illegals", we seem to like to do that...just like we did with the "Pledge of Allegiance". Nothing about us is "original" and that is what makes us such a great nation...we are a MELTING POT! Try to remember that, get off your high horse about being Native American. You are no longer oppressed. What happened to the Native American people hundreds of years ago was a travesty, but you can't dwell on it. Whatever is happening to you now is your fault. If you feel like your rights are being infringed upon DO SOMETHING ABOUT IT!

    Replied on Monday, February 3, 2014 at 4:45am
  32. I happen to be partialy native american and partialy fourth generation (Irish). I take high offense to your comments lisa. My family would not exist without imigration. Our country would not be what it is without it. Get off your high horse, educate yourself, and quit being a dumb ass.

    Replied on Monday, February 3, 2014 at 5:02am
  33. #stupidcunt

    Replied on Monday, February 3, 2014 at 5:03am
  34. Great ad.
    Disgusting company.

    PS- really yucky soda

    Posted on Monday, February 3, 2014 at 4:12am
  35. russian gay family? who fled from Russia?

    Posted on Monday, February 3, 2014 at 4:12am
  36. Amanda Kayy Maples Brook Carrell Hailey Childress

    Posted on Monday, February 3, 2014 at 4:12am
  37. Yes

    Posted on Monday, February 3, 2014 at 4:12am
  38. Hello they are sponsors of the Olympics which are being held in the homophobic ruled Russia. Do you not think them placing gays in this commercial was strategic? Wake up people. #Profitsoverpeople #StillNotWathingTheOlympics

    Posted on Monday, February 3, 2014 at 4:13am
  39. You can't blame Coca-Cola for Russia being assholes, that's kinda unfair.Doesn't mean they SHARE the same views. This ad makes that clear.

    Replied on Monday, February 3, 2014 at 4:44am
  40. Yes. And so is your GE refridgerator, your Samsung TV, your VISA credit card, your Panasonic speakers...all sponsoring the Olympics. You should just boycott everything.

    Replied on Monday, February 3, 2014 at 5:00am
  41. I am boycotting everything. I did like this Coke commercial though. I just wish the sponsors had the morals to speak out against the homophobia in Russia. Since they stand to make profits from the Olympics, and are sponsors, they can use that leverage to help Russian LGBTQ+.

    Replied on Monday, February 3, 2014 at 7:45am
  42. Lenny: http://americablog.com/2014/01/coke-issues-statement-defending-arrest-gay-russian-human-rights-advocate.html

    Replied on Monday, February 3, 2014 at 8:49am
  43. ya’know, i noticed that ;)

    Posted on Monday, February 3, 2014 at 4:13am
  44. GMO s ….

    Posted on Monday, February 3, 2014 at 4:13am
  45. definatlly alot of hate out there…too bad!!!!!

    Posted on Monday, February 3, 2014 at 4:14am
  46. America is beautiful….Thank you Coke

    Posted on Monday, February 3, 2014 at 4:14am
  47. No wonder I like coke cola it’s fair to everyone and everything

    Posted on Monday, February 3, 2014 at 4:15am
  48. Weren’t you all just boycotting them for not allowing words like gay?

    Posted on Monday, February 3, 2014 at 4:16am
  49. There are 2 Americas nowadays. One smart, the other stupid. It’s like watching a species split in two.

    Posted on Monday, February 3, 2014 at 4:16am
  50. Love it!

    Posted on Monday, February 3, 2014 at 4:17am
  51. America is incredibly beautiful… and wonderful.. and strange.. it’s certain people that make it ugly… hateful…stingy… selfish… self absorbed.. I could go on but you get my drift.. I wonder how many folks that don’t feel warm and fuzzy toward this are going to come out kicking and screaming about this tomorrow while telling the rest of us they aren’t culpable for any ugliness..

    Posted on Monday, February 3, 2014 at 4:17am
  52. It was hard for me to notice but wow, that’s awesome!

    Posted on Monday, February 3, 2014 at 4:17am
  53. This commercial truly symbolizes equality. It makes me feel proud of who I am, and those people whom I support.

    Posted on Monday, February 3, 2014 at 4:17am
  54. Are ppl gonna throw a fit like they did with the CHEERIOS commercial????

    Posted on Monday, February 3, 2014 at 4:18am
  55. Wow, I thought it was a beautiful commercial although I didn’t notice the gay parents, I was enjoying all the different languages and shades of brown and happy families. I am a recovering Coca Cola addict so don’t care for it anymore, but good commercial.

    Posted on Monday, February 3, 2014 at 4:19am
  56. Yay!!! About time, thank you coca-cola!!!

    Posted on Monday, February 3, 2014 at 4:19am
  57. Steve Wyric? You’re unaware of bigots n racists?
    Whoa. Where you been son?

    Posted on Monday, February 3, 2014 at 4:19am
  58. this is pure PR so we forget their homophobic nightmare of last week.

    Posted on Monday, February 3, 2014 at 4:20am
  59. Southern white folks just don’t get it…they think everyone is out to get them…lol

    Posted on Monday, February 3, 2014 at 4:20am
  60. I'm a "southern white folk" and my father is a southern minister who has loved and respected my partner and I from day one. Please don't generalize us.

    Replied on Monday, February 3, 2014 at 4:56am
  61. awesome commercial.

    Posted on Monday, February 3, 2014 at 4:20am
  62. Excellent commercial. I assume the haters and bigots have started their tirades already. Pretty sad.

    Posted on Monday, February 3, 2014 at 4:20am
  63. Watched it looking for the controversial moments then laughed out loud because it was all normal to me. Thankful for that

    Posted on Monday, February 3, 2014 at 4:21am
  64. Stop being dumb and doing what this commercial is designed to do. That is to start a controversy to sell crappy product, name and brand. It’s a scam and we are being duped by the advertisement industry.

    Posted on Monday, February 3, 2014 at 4:21am
  65. As a Canadian, I find this advertisement beautifully and explicitly depicts the great diversity of a wonderful country and our friend and neighbour. :) I love the 2 dads part. :)

    Posted on Monday, February 3, 2014 at 4:22am
  66. But this ain’t gonna change anything about coca cola as they are still the main sponsors in the Olympics in homophobic Russia.

    Posted on Monday, February 3, 2014 at 4:23am
  67. Coke is sponsors of our athletes not the country. All gays should go to the games just to show the Russian people some American class. It has taken years to change the mindset of people in this country and we are supposed to be free. What do you think it is like for Russian gays? We need to be there, just to show Russian gays that we are standing proud and are never going to give in to hate and that we stand with them in their struggle for equality.

    Replied on Monday, February 3, 2014 at 4:35am
  68. NO Lisha they are sponsors of the whole Olympics. Olympic security with Coke on their uniforms arrested a man with a rainbow flag already.

    Replied on Monday, February 3, 2014 at 5:06am
  69. screw coca cola

    Posted on Monday, February 3, 2014 at 4:23am
  70. Southern white folk here… dnt bag us all bc of a few, or you’re no better than the ppl that hate on all the other races and ppl and lifesyles. js…

    Posted on Monday, February 3, 2014 at 4:23am
  71. But it's not a few. Obviously it's not all, but it's certainly not a "few".

    Replied on Monday, February 3, 2014 at 4:39am
  72. Hardly a few!! LOL!

    Replied on Monday, February 3, 2014 at 4:50am
  73. I'm the gay son of a southern pastor who has loved and respected me my entire life. My partner and I live with him at the moment and he has absolutely no problem with it what-so-ever. Please do not generalize us "southern white folk." There are jerks everywhere, including up in the north. I was bashed in the north, never in the south. There are good people wherever you look.

    Replied on Monday, February 3, 2014 at 4:55am
  74. Conservative middle America must have been shitting their pants so bad after seeing this …. GOOD!!

    Posted on Monday, February 3, 2014 at 4:24am
  75. to little to late

    Posted on Monday, February 3, 2014 at 4:24am
  76. Makes me like Coke!!!

    Posted on Monday, February 3, 2014 at 4:25am
  77. And the world did not stop turning.

    Posted on Monday, February 3, 2014 at 4:25am
  78. Woo hoo!

    Posted on Monday, February 3, 2014 at 4:26am
  79. Some of these comments are just as bad as those people who are racist and bigots. Stop labeling.

    Posted on Monday, February 3, 2014 at 4:26am
  80. @ Lisa Ernst. Maybe that is how the First Nations people felt when your ancestors came here.

    Posted on Monday, February 3, 2014 at 4:27am
  81. meh! that is what she is playing on, she is Native American

    Replied on Monday, February 3, 2014 at 4:36am
  82. Had to watch this a couple times. Very well played Coca-Cola.

    Posted on Monday, February 3, 2014 at 4:28am
  83. Didn’t even notice, but isn’t that how it should be.?

    Posted on Monday, February 3, 2014 at 4:29am
  84. Amazing.

    Posted on Monday, February 3, 2014 at 4:29am
  85. The republicans are gonna have a field day with this. Gays and colored folk and singing that song in languages other than English??? Can’t wait for the calls for boycotts!

    Posted on Monday, February 3, 2014 at 4:30am
  86. It would have been even better about 2 yrs ago..to release it now just looks like coca.cola are trying to balance their sponsorship in Sochi.

    Posted on Monday, February 3, 2014 at 4:30am
  87. And yet they’re supporting the Olympics …

    Posted on Monday, February 3, 2014 at 4:30am
  88. Just Like all the other commercials awful

    Posted on Monday, February 3, 2014 at 4:31am
  89. I loved it…I hope more commercials start showing diversity and harmony as selling points instead of self centeredness, greed, sex, sexism, and over indulgence.

    Posted on Monday, February 3, 2014 at 4:32am
  90. What? Because of the coke? I don´t see the point.

    Posted on Monday, February 3, 2014 at 4:32am
  91. Urge Coca-Cola to air an ad with Gay parents in Russia.

    Posted on Monday, February 3, 2014 at 4:33am
  92. they are.

    Replied on Monday, February 3, 2014 at 4:55am
  93. Thank you...can you tell me where I might find more information about it?

    Replied on Monday, February 3, 2014 at 4:56am
  94. I’m waiting to see things like ‘Jesus for Pepsi’

    Posted on Monday, February 3, 2014 at 4:34am
  95. No wonder why I love coke so much!… Ops I mean coca cola lol….

    Posted on Monday, February 3, 2014 at 4:34am
  96. I was laughing hysterically at the end of this commercial just thinking about how the Tea Party would react to this commercial. Made my night.

    Posted on Monday, February 3, 2014 at 4:35am
  97. One of my favorites of the night!

    Posted on Monday, February 3, 2014 at 4:35am
  98. I refuse to be duped! If they want to do something symbolic they should have ended their sponsorship for Sochi.

    Posted on Monday, February 3, 2014 at 4:37am
  99. PR stunt by Coca Cola because of their support of the Sochie Olympics. Don’t buy into people! If they really wanted America or the world to be Beautiful they would have pulled their sponsorship!

    Posted on Monday, February 3, 2014 at 4:37am
  100. Wow, a whole 3 seconds.

    Posted on Monday, February 3, 2014 at 4:38am
  101. I like Coke anyway because they actually have a diet Coke that doesn’t use aspartame. For sure I will be buying coke to support airing this commercial.

    Posted on Monday, February 3, 2014 at 4:38am
  102. Bravo

    Posted on Monday, February 3, 2014 at 4:39am
  103. Okay, now that I have stopped sobbing like a babe…I would like to thank Coke for making and sharing such a beautiful moment with us. Wow, and thank you for the inclusive representation of who we are as Americans. Yea, the idea is to sell Coke, but, you didn’t have to do it in such a beautiful way. Thanks Coke!

    Posted on Monday, February 3, 2014 at 4:39am
  104. made me cry…happy tears… the real thing…

    Posted on Monday, February 3, 2014 at 4:40am
  105. They are kissing ads to make up for sponsoring sochi olympics.

    Posted on Monday, February 3, 2014 at 4:41am
  106. @Lisha – You fool. Coke sponsors the whole Olympics not just American athletes. McDonalds are also Olympic sponsors and have said nothing about what’s going on in Russia.

    Posted on Monday, February 3, 2014 at 4:42am
  107. Coke stands behind a young man in Russia being ARRESTED FOR WAVING A RAINBOW FLAG.

    Posted on Monday, February 3, 2014 at 4:42am
  108. <3

    Posted on Monday, February 3, 2014 at 4:43am
  109. American class.

    Bahahahaha!!!

    Duck Dynasty and Honey Boo-Boo would cancel all that out.

    Nice try.

    Posted on Monday, February 3, 2014 at 4:43am
  110. Play this video in sochi and i wont call bs

    Posted on Monday, February 3, 2014 at 4:43am
  111. Yes the are supporting our athletes not russia. Let not stop playing one side against the other and be one america.

    Posted on Monday, February 3, 2014 at 4:47am
  112. Loved it!

    Posted on Monday, February 3, 2014 at 4:47am
  113. Karen Collins…this might have been a top! After watching entire thing! :)

    Posted on Monday, February 3, 2014 at 4:50am
  114. Idk the exact #, Michael Alexa Dudding, I was just makin the point it isn’t ALL. Ppl need to practice LIVE and LET LIVE… the world would be a better place. Js. <3

    Posted on Monday, February 3, 2014 at 4:52am
  115. Will they show it in Russia during the Olympics?

    Posted on Monday, February 3, 2014 at 4:54am
  116. I saw lots of Americans! I guess the conservatives freaking out about this commercial don’t know the author of this song was a lesbian and a socialist. Gasp. (And a Christian and a feminist!)

    Posted on Monday, February 3, 2014 at 4:54am
  117. Totally caught that

    Posted on Monday, February 3, 2014 at 4:55am
  118. Sorry…still can’t support coca-cola! Its just a gimmick to get more support for the poison they sale!

    Posted on Monday, February 3, 2014 at 4:56am
  119. Never picked up on it being two gay men with a daughter until I watched it the third time.

    Posted on Monday, February 3, 2014 at 4:59am
  120. Very nice ad.

    Posted on Monday, February 3, 2014 at 5:02am
  121. Glad to see a company portray gay parents and straight parents in an equal light.

    Posted on Monday, February 3, 2014 at 5:02am
  122. Air it in Russia where you’re pumping in tons of money to persecute gays. No one is buying your 11th hour pandering. #CheersToSochi

    Posted on Monday, February 3, 2014 at 5:03am
  123. They are backpeddling because of the anti gay stance they had taken, the coverage they were getting screamed boycott!

    Posted on Monday, February 3, 2014 at 5:05am
  124. It was beautiful

    Posted on Monday, February 3, 2014 at 5:09am
  125. it’s absolutely beautiful

    Posted on Monday, February 3, 2014 at 5:10am
  126. Posted on Monday, February 3, 2014 at 5:11am
  127. Where? Another homogenized could it be is It representation. Try again Coca-Cola!

    Posted on Monday, February 3, 2014 at 5:15am
  128. Yeah but they are still sponsoring the Sochi Olympics,

    Posted on Monday, February 3, 2014 at 5:18am
  129. Now I really understand why Coke is #1 ……………………..

    Posted on Monday, February 3, 2014 at 5:20am
  130. Ya know, idk why our Community has targeted Coca-Cola, when there’s Mc Donalds, and thousands of other American Corporations sponsoring the Olympics. I think its funny how ppl have been attacking Coke, and then it comes out with this ad. My point is I think its ridiculous to assault one company when there are thousands of others donating to the Olympics, and always have despite the political situation.

    Posted on Monday, February 3, 2014 at 5:21am
  131. Thank you so much Coca-Cola.

    Posted on Monday, February 3, 2014 at 5:23am
  132. A une semaine de l’ouverture des jeux de la honte! Le web a fait son effet !

    Posted on Monday, February 3, 2014 at 5:24am
  133. It’s about time!

    Posted on Monday, February 3, 2014 at 5:28am
  134. I like the product taste, but do not trust the company and the ingredients,

    Posted on Monday, February 3, 2014 at 5:33am
  135. Coca cola is scrambling from a marketing perspective. They know they fucked up, but don’t want to admit it! Thats why coke products 79cents right now. Team Pepsi!

    Posted on Monday, February 3, 2014 at 5:36am
  136. Sorry Coke – too little, too late here – you failed the Litmus Test with me with SOCHI – I am only one person, but I will not buy Coke until such time as you can truly teach the world to sing in perfect harmony by influencing it to show universal tolerance and respect for all through example.

    Posted on Monday, February 3, 2014 at 5:37am
  137. Seriously people coke sponsors the Olympics not Russia. Big difference. Coke has sponsored for years and will continue to. We can’t boycott them for that. And they made a mistake. Now they are trying to make amends stop being so damn critical of the company for making a mistake

    Posted on Monday, February 3, 2014 at 5:38am
  138. I may not like the drink, but Coca-Cola is AWESOME

    Posted on Monday, February 3, 2014 at 5:42am
  139. This is absolutely fantastic beautifully sung and photographed. WOW !

    Posted on Monday, February 3, 2014 at 5:44am
  140. praise bout time to

    Posted on Monday, February 3, 2014 at 5:44am
  141. God made all of us, and loves all of us equally, and any issue people have with homosexuality, lesbian, or bisexuality is their issue not God, further more if they quote the bible as their source of their discomfort upon their views of your choice of life is the result of four things, one they do not really know the bible, two they do not understand God, three they are abandoning what makes us human and that is to empathise, what can I say practice what jesus taught, love thou neighbor and do not judge that is God job, if you need do anything, offer the path to correct the error, but last being gay is not an error in God eyes. http://www.newmessage.org

    Posted on Monday, February 3, 2014 at 5:48am
  142. Dorkus: America the Beautiful is not our national anthem. And our nation does not have an official language so there’s that too. :)

    Posted on Monday, February 3, 2014 at 5:48am
  143. Fantastic!

    Posted on Monday, February 3, 2014 at 5:49am
  144. Um so it’s ok that coke sponsors the Olympics (in Russia) but has an add with what we assume is a gay couple for a split second? This isn’t something to applaud

    Posted on Monday, February 3, 2014 at 6:01am
  145. I thought it was awesome….

    Posted on Monday, February 3, 2014 at 6:02am
  146. They know they fucked up!
    Still don’t buy their “apologie” which is not really one,
    Hypocrites!!!
    They don’t care about family or equality, they just want money
    I just
    wanna say FU coca cola!
    Team Pepsi

    Posted on Monday, February 3, 2014 at 6:07am
  147. Disappointing that they are still sponsoring Sochi, however.

    Posted on Monday, February 3, 2014 at 6:16am
  148. Honestly, as a gay man, I didn’t even notice that in the commercial. Until you all pointed it out.. :p Just looked like happy people to me!

    Posted on Monday, February 3, 2014 at 6:16am
  149. those who hate it will always hate it so why care if they do?

    Posted on Monday, February 3, 2014 at 6:17am
  150. So what? Coca-Cola knew it needed a smokescreen for its support of Putin’s Hate Olympics, so it put a couple of actors (probably not real gay people) in a commercial.

    Posted on Monday, February 3, 2014 at 6:20am
  151. Thanks for pointing out the gay couple in the ad. I wouldn’t have noticed.

    Visibility looks different to me.

    Posted on Monday, February 3, 2014 at 6:21am
  152. Oh I taught they were cousins baby sitting a child!

    Posted on Monday, February 3, 2014 at 6:24am
  153. Hypocrites. Air gay couple commercial but at the same time supporting the Olympics and avoiding all mention of Russia’s insane anti-propaganda laws. Sure there’s some progress here but I can’t help but look at this and think hypocrites.

    Posted on Monday, February 3, 2014 at 6:25am
  154. I really liked it.

    Posted on Monday, February 3, 2014 at 6:26am
  155. to bad they didnt back hese beliefs in Russia!

    Posted on Monday, February 3, 2014 at 6:36am
  156. Coke = Koch

    Posted on Monday, February 3, 2014 at 6:49am
  157. Yeah screw you coca cola for doing something good and positive.

    It seems we’ve all forgotten how slow progress happens yet history is only yesterday.

    As a gay man(who doesn’t drink coke), I applaud any positive action. The naysayers here, I am sure, are doing everything they can to protest Sochi. Yeah. Right.

    Coke is saying it supports gay people. That’s a good thing. A gay friendly company sponsoring Olympics is a good thing. Putin hasn’t won.

    Posted on Monday, February 3, 2014 at 7:04am
  158. I watched it, but it passed right by. Very beautiful commercial.

    Posted on Monday, February 3, 2014 at 7:06am
  159. Posted on Monday, February 3, 2014 at 7:06am
  160. They allow this ad but ban the Daniel Defense Ad? Guess tolerance only works if it lines up with the liberal agenda.

    Posted on Monday, February 3, 2014 at 7:30am
  161. This is so beautiful <3 I cant see why this would be UnAmerican or bad.

    Posted on Monday, February 3, 2014 at 7:33am
  162. it was a moment

    Posted on Monday, February 3, 2014 at 7:41am
  163. welcome to my world. haters

    Posted on Monday, February 3, 2014 at 7:41am
  164. Talk about blink and you miss it, it’s hardly obvious now Hagen daaz did some wonderful lesbian centred advertising in an article about gay people in advertising in the leading lesbian british magazine in 1996 really beautiful ads. Why were they only confined to that issue of the magazine? Because people are not yet ready, and that saddens me

    Posted on Monday, February 3, 2014 at 7:42am
  165. Remember folks, the main point of all this is COKE WANTS YOUR MONEY :)

    Posted on Monday, February 3, 2014 at 7:47am
  166. I’m still not drinking it nor their products.

    Posted on Monday, February 3, 2014 at 7:55am
  167. I applaud Coca Cola for showing the diversity of America in this commercial. America truly is a land of variety. At the same time, we cannot forget that Coke needed this commercial to save face since they have been lacking upfront support for equality when it comes to Sochi. Anyway, the fact that 100+ million people watched the Super Bowl (in part for the commercials) got to see how wonderfully diverse America truly is.

    Posted on Monday, February 3, 2014 at 8:03am
  168. Patronizing shills. The coca cola logo is on the security uniforms. They wont hold back beating up an LGBT person.

    Posted on Monday, February 3, 2014 at 8:05am
  169. It’s only bad to those Americans who think that America should only be “white”

    Posted on Monday, February 3, 2014 at 8:08am
  170. nice

    Posted on Monday, February 3, 2014 at 8:29am
  171. Well done! :)

    Posted on Monday, February 3, 2014 at 8:33am
  172. Pink washing! They’ve taken a hit over Sochi and this is their answer…don’t you believe it. They care about the almighty buck über ales!

    Posted on Monday, February 3, 2014 at 8:41am
  173. I love this commercial. It was inspiring.

    Posted on Monday, February 3, 2014 at 8:44am
  174. lupenreiner Zynismus!

    Posted on Monday, February 3, 2014 at 8:50am
  175. I hated this commercial because of the religion jammed into it.

    Posted on Monday, February 3, 2014 at 8:55am
  176. Avery good ad.

    Posted on Monday, February 3, 2014 at 9:00am
  177. Benjamin Lancaster there are plenty of ads that the “liberal agenda” would have liked to have shown but were denied as well.

    Posted on Monday, February 3, 2014 at 9:03am
  178. Absolutely beautiful! Naturally, all the haters will hate it.

    Posted on Monday, February 3, 2014 at 9:28am
  179. Are they still sponsoring Sochi?

    Posted on Monday, February 3, 2014 at 9:31am
  180. Yaaay

    Posted on Monday, February 3, 2014 at 9:39am
  181. Thank you Coca Cola! It’s SOOO kind of you!!!What about stop sponsoring Sochi then?!!!

    Posted on Monday, February 3, 2014 at 9:39am
  182. Here come all the bigot boycotts of Coke products. The IDEA is great but I doubt it’s sincerity. -_-

    The footage: dgaf it’s not even obvious. At some point when every commercial is a fucking hour long because they have to fit every race and sexual orientation and identity in order to satisfy everyone’s need to be represented in a commercial, ENOUGH WILL BE ENOUGH? It’s all about the almighty dollar. W2G Coke, KACHING KACHING… milk the LGBT community for all they are worth just like the rest of us…

    -_- I call BS. Never trust marketing and advertising. You are nothing but another fucking demographic to them, a dollar sign followed by numbers. Like the cute cuddly polar bear was not meant to suck in animal lovers? If they can put JUST ENOUGH of a blurry gay couple in a commercial to get your MONEY, and not put off their other customers in the process they are all about it.

    Until of course there is a backlash of a boycott by their homophobic customers… then they will backtrack and put out a commercial where fat rednecks beat gays with clearly labeled Coke bottles in the streets to get their demographic back. Point is Coke does not care about anyone but their own pockets. A Coke and a smile.. all the way to the bank… of America?

    Posted on Monday, February 3, 2014 at 9:52am
  183. Well over do, although I am a Pepsi drinker!

    Posted on Monday, February 3, 2014 at 9:58am
  184. Very well done!!

    Posted on Monday, February 3, 2014 at 10:33am
  185. Bigots did the same thing to Disney Channel haha. MORE COKE AND DISNEY FOR US I GUESS. :D

    Posted on Monday, February 3, 2014 at 10:52am
  186. It was quite a beautiful ad and well done when it came to the inclusion of peoples from nationalities that don’t speak English primarily. i was surprised to see that they included a gay couple…but then, not so surprised considering they flubbed so bad before. i am not sure this will make me buy coke products, but it is a nice try. as for the haters, well, you do what you gotta do…just remember, unless your ancestors only came from native americans, you too are just as foreigner as those immigrants that just came here in the last two generations…you just speak better english (or do you?). So deal with it

    Posted on Monday, February 3, 2014 at 11:00am
  187. I will gladly enjoy coke products again.

    Posted on Monday, February 3, 2014 at 11:03am
  188. About time.

    Posted on Monday, February 3, 2014 at 11:05am
  189. Kudos.

    Posted on Monday, February 3, 2014 at 11:07am
  190. Thats nice they support gay people , but how sad they are about to put hundreds of people put of work here in Australia , pity their ceo bosses are only really thinking about their pockets getting fatter , all i can say is don’t buy a business in another country then destroy it for greed shame shame shame on you coke cola

    Posted on Monday, February 3, 2014 at 11:13am
  191. While they fund the Olympics in a country where you can now be arrested for being gay parents? If they cared so much they’d pull out until the law changes.

    Posted on Monday, February 3, 2014 at 11:16am
  192. They don’t support gay people. They advertise to gay people so we can support them. Big difference.

    Posted on Monday, February 3, 2014 at 11:16am
  193. over compensating much?!

    Posted on Monday, February 3, 2014 at 11:18am
  194. Their drinks are still poison!

    Posted on Monday, February 3, 2014 at 11:20am
  195. TOO LITTLE, a little blip in a commercial dose not erase the hate supported at the Olympics. They need to make a meaningful impact not pander. Stop screwing with us!!!!

    Posted on Monday, February 3, 2014 at 11:25am
  196. Ok i liked the commercial

    Posted on Monday, February 3, 2014 at 11:45am
  197. That’s fine and gushy, but Coca-Cola/Nestle is spending Billions to lobby the FDA, along with MONSANTO to halt the labeling of GMO foods in the USA. So they can be gay, but they are trying to kill us at the same time. Screw Coke & Monsanto!

    Posted on Monday, February 3, 2014 at 11:50am
  198. Coca Poison

    Posted on Monday, February 3, 2014 at 11:52am
  199. That’s awesome and amazing. Thank you, Coke, for bridging the gap between our lives together.

    Posted on Monday, February 3, 2014 at 11:58am
  200. What really turned my head were those dog commercials!

    Posted on Monday, February 3, 2014 at 12:01pm
  201. Whatever. They’re just worried about all the negative press.

    Posted on Monday, February 3, 2014 at 12:07pm
  202. Inclusive on so many levels.

    Posted on Monday, February 3, 2014 at 12:09pm
  203. I liked the whole premise of the ad! Everyone is welcome to the table!

    Posted on Monday, February 3, 2014 at 12:24pm
  204. It’s not really obvious unless your looking out for it. I guess it’s a start

    Posted on Monday, February 3, 2014 at 12:28pm
  205. Carmen Soto Batista

    Posted on Monday, February 3, 2014 at 12:29pm
  206. There were a lot of firsts in that commercial-the only provocative commercial all evening

    Posted on Monday, February 3, 2014 at 12:34pm
  207. I missed it the first time. I love the understatedness of it.

    Posted on Monday, February 3, 2014 at 12:34pm
  208. Beautiful. Thank you for including everyone.

    Posted on Monday, February 3, 2014 at 12:37pm
  209. Don’t drink the stuff, ad still think they’re sponsoring of the Olympics is horrible, but it’s a step.

    Posted on Monday, February 3, 2014 at 12:45pm
  210. I saw the commercial and loved it but overlooked the 2 dad’s.

    Posted on Monday, February 3, 2014 at 12:58pm
  211. I thought it was beautiful, and what America is all about.

    Posted on Monday, February 3, 2014 at 1:03pm
  212. Enough is enough! Can’t you see that gay people CANNOT be parents. They cannot create a child, it has been argued that children raised that way are more likely to have personality problems. It is against nature itself. It is self-serving ideas being forced on the majority by a very vocal minority.

    Posted on Monday, February 3, 2014 at 1:13pm
  213. Normally, I am emotionally indifferent to ads particularly for soda, but I will admit that by the end I was pretty choked up. It reminded me that despite how cynical I am, there is something beautiful in this country and we need to let that shine.

    Posted on Monday, February 3, 2014 at 1:16pm
  214. DISLIKE!!!!!!!!!!!!

    Posted on Monday, February 3, 2014 at 1:16pm
  215. I did see that commercial and truthfully I did not see the gay parents, I did see the multicolored lights toward the end and wondered if that was what they meant. The Song America always sends shivers through me and it did watching this commercial. It is very true America is the Land of many and many different kinds of people. People do need to live their own life and live their own life and as long as it does not hurt anyone else physically it should be accepted.

    Posted on Monday, February 3, 2014 at 1:18pm
  216. Not impressed couldn’t have even spotted it if I didn’t know to look for it! Blink and it’s over

    Posted on Monday, February 3, 2014 at 1:23pm