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Tony Perkins: Starbucks’ support for marriage equality led to billions in losses

BRIAN TASHMAN | Right Wing Watch
Friday, September 7, 2012

In a radio bulletin that either reveals a stunning level of ignorance or sheer insanity, Family Research Council president Tony Perkins said that the National Organization for Marriage’s campaign to boycott Starbucks over its stance on gay rights called “Dump Starbucks” — which so far has collected fewer than 50,000 signers — is responsible for a $10 billion loss in profits.

“Siding with radical homosexuals has its price in this country,” Perkins said. “And in Starbucks case, the cost is about ten billion dollars.”

That’s right, the FRC chief says that the company’s decision to endorse marriage equality in its home state led to its recent troubles, while providing no evidence as to how NOM and its fewer than 50,000 fellow boycotters contributed to Starbucks’ drop in stock value.

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Said Perkins:

It didn’t take long for Starbucks to lose bucks over marriage. Hello, I’m Tony Perkins of the Family Research Council in Washington. In January, Starbucks CEO Howard Schultz said endorsing same-sex marriage would be good for business. Boy was he wrong! Siding with radical homosexuals has its price in this country. And in Starbucks case, the cost is about ten billion dollars. That’s how much the coffee giant’s lost in stock value since the campaign to Dump Starbucks got underway.

In the last eight months, the company’s missed sales projections and watched stocks dive from $61 to $48, for a loss of more than $10.2 billion. How many companies will fall for the lie that endorsing same-sex marriage will help business? J.C. Penney’s tried it. Target’s tried it. Now Starbucks. And every time, there’s a reason to believe that alienating millions of customers will directly affect a company’s bottom line. On the flip side, look at Chick-fil-A. They found out that supporting traditional values pays just as many cultural dividends as financial ones.

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39 more reader comments:

  1. Douche bag

    Posted on Friday, September 7, 2012 at 4:36pm
  2. Well damn, we lgbt are everything now a days, just because we all deserves equality rights.

    Posted on Friday, September 7, 2012 at 4:36pm
  3. I don’t believe this.

    Posted on Friday, September 7, 2012 at 4:37pm
  4. … HE’S-a-1st. class A-HOLE!!!

    Posted on Friday, September 7, 2012 at 4:37pm
  5. Never let facts get in your way, lol what an fake.

    Posted on Friday, September 7, 2012 at 4:39pm
  6. apparently the people who boycotted starbucks spent over $50k a piece every year. What a moron.

    Posted on Friday, September 7, 2012 at 4:39pm
  7. What Tony Perkins forgets is that gays drink coffee too. I’m gonna go out and buy me some Starbucks.

    Posted on Friday, September 7, 2012 at 4:41pm
  8. Um I’ve been going to Starbucks at least four days a wk the past month. They’ve been busier than ever! LOL

    Posted on Friday, September 7, 2012 at 4:41pm
  9. Stupid is as stupid does.

    Posted on Friday, September 7, 2012 at 4:42pm
  10. there was a boycott?

    Posted on Friday, September 7, 2012 at 4:43pm
  11. I don’t go to Starbucks, but I may just start going there now! I’ll be sure to let them know to thank this idiot.

    Posted on Friday, September 7, 2012 at 4:43pm
  12. Quite the opposite, not supporting LGBT hurts companies .

    Posted on Friday, September 7, 2012 at 4:46pm
  13. Delusional

    Posted on Friday, September 7, 2012 at 4:47pm
  14. starbucks ain’t goin anywhere you nincompoop …. just ask joe scarboro of msnbc

    Posted on Friday, September 7, 2012 at 4:54pm
  15. Tony Perkins is the new Terry Rakolta.

    Posted on Friday, September 7, 2012 at 4:54pm
  16. Starbucks stock prices in Jan 2012:started around $44.82 and have fluctuated and closed today at $51.17. Again, we have another conservative wingnut who doesn’t understand “arithmetic.” What a fool!

    Posted on Friday, September 7, 2012 at 5:01pm
  17. Time to send this turd back to his home planet!

    Posted on Friday, September 7, 2012 at 5:05pm
  18. I found this hard to believe.

    Posted on Friday, September 7, 2012 at 5:08pm
  19. This is hard to believe.

    Posted on Friday, September 7, 2012 at 5:18pm
  20. total BULLSHIT….it LED to a lack of bigots drinking coffee

    Posted on Friday, September 7, 2012 at 5:26pm
  21. Hey I’m still trying to understand why they think the president is the anti-christ…What will they say after he’s re-elected then complete his term?

    Posted on Friday, September 7, 2012 at 5:28pm
  22. Fact-checked: Star Buck’s stock went up during that period. It was not a 10 billion dollar loss, or even a loss at all. (McDonald’s stock went down during that period..fyi).

    Posted on Friday, September 7, 2012 at 5:28pm
  23. I hope people do their home work. Look in line and you will find that Starbucks stock rose 20.4% over last year and second quarter profit was 18.5 % higher. This years total is an increase of last years total of 3.4% or earnings of $3.3 billion. This lying, hate full, bigot group is just slime. I guess they have taken training from the republicans

    Posted on Friday, September 7, 2012 at 5:30pm
  24. Its amazing to see a company who believes in equal rights go down in buisness but a company does does believe in equal rights busisness goes up….please tell me our world is not screwed up in some way here people!

    Posted on Friday, September 7, 2012 at 5:43pm
  25. Moron.

    Posted on Friday, September 7, 2012 at 5:50pm
  26. Starbucks Profits Rise 10% in 1st Quarter 2012 – Record!
    http://www.huffingtonpost.com/2012/01/27/starbucks-profits_n_1236722.html

    Posted on Friday, September 7, 2012 at 5:53pm
  27. look in the dictionary at the definition of “ass hat”. You’ll see Tony Perkins picture.

    Posted on Friday, September 7, 2012 at 6:05pm
  28. I wish Starbucks would sue him for slander. He can afford it! This is why they are labeled a hate group, for their lies.

    Posted on Friday, September 7, 2012 at 6:09pm
  29. Thats a lie They made a profit but failed to meet Wall streets expected revenue….god these ppl say They are godly. Whatever. Just more liars

    Posted on Friday, September 7, 2012 at 6:41pm
  30. That’s why Starbucks is busy as hell always, right? Some people.

    Posted on Friday, September 7, 2012 at 6:50pm
  31. “Radical homosexuals”? – since when is wanting to settle down and get married a radical notion? This MF wouldn’t know a radical homosexual if he visited SF in the 80s.

    Posted on Friday, September 7, 2012 at 7:09pm
  32. BS

    Posted on Friday, September 7, 2012 at 8:35pm
  33. Tony, can’t you find a better hobby?

    Posted on Friday, September 7, 2012 at 8:39pm
  34. This guy needs to go back under the moldy rock he crawled out from.

    Posted on Friday, September 7, 2012 at 9:23pm
  35. Liar, liar

    Posted on Friday, September 7, 2012 at 9:53pm
  36. The more they spout their lies, the greater chance folks might begin to believe them. A pervasive lie is as near to truth as it can get without actually having that honest quality.

    Posted on Saturday, September 8, 2012 at 2:44am
  37. most douche bags drink dunkins dirty dishwater anyways.

    Posted on Saturday, September 8, 2012 at 5:25am
  38. Thank you for the news

    Posted on Saturday, September 8, 2012 at 5:40am
  39. Insert palm into face.

    Posted on Saturday, September 8, 2012 at 7:01am