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NOM launches boycott after Starbucks rejects anti-gay marriage sentiment

'We're the kind of company that embraces diversity'
Wednesday, March 21, 2012

SEATTLE — The National Organization for Marriage on Wednesday announced it has launched a boycott of Starbucks after the coffee giant’s chief executive flatly rejected a complaint by the NOM that it reconsider its support of marriage equality for gays and lesbians.

Starbucks CEO Howard Schultz defended the company’s pro-gay marriage stance during its shareholders’ meeting, and said the decision was made “through the lens of humanity, and being the kind of company that embraces diversity.”

“Any decision of this type or magnitude has be made with great thoughtfulness and I would assure you that a senior team at Starbucks discussed this. To be very candid with you, this was not something that was a difficult decision for us and we did share this with the board as well.

[...]

“We made that decision, in our view, through the lens of humanity and being the kind of company that embraces diversity.”

Schultz’ statement was met with strong applause by assembled shareholders.

Following the meeting, the NOM announced a “Dump Starbucks” protest, promising to place ads throughout the United States and Southeast Asia, urging consumers to boycott the company.

NOM is supporting a referendum effort to overturn a recently passed law legalizing same-sex marriage in Washington state.

Starbucks was one of several high-profile Washington-based corporations to publicly support the marriage equality legislation.

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46 more reader comments:

  1. Well I know were i’m getting MY coffee from now on ^^

    Posted on Wednesday, March 21, 2012 at 3:26pm
  2. Starbucks :)

    Posted on Wednesday, March 21, 2012 at 3:27pm
  3. Guess I’m going to buy Starbucks tomorrow.

    Posted on Wednesday, March 21, 2012 at 3:28pm
  4. I’m going to Starbucks for my afternoon Coffee tomorrow!

    Posted on Wednesday, March 21, 2012 at 3:28pm
  5. I know where I’m getting my tea at…. Starbucks:)

    Posted on Wednesday, March 21, 2012 at 3:28pm
  6. National Organization for Morons.

    Posted on Wednesday, March 21, 2012 at 3:30pm
  7. This will make me go to starbucks more often.

    Posted on Wednesday, March 21, 2012 at 3:30pm
  8. Dear NOM, no one cares about what you think or do. You’re simply wasting your money putting up ads to boycott Starbucks. Not only that, considering the niche Starbucks fills, such an ad campaign will not affect gross revenue for the company; and, even if it did, it would be a minuscule amount. Silly NOM, being all silly.

    Posted on Wednesday, March 21, 2012 at 3:31pm
  9. This will never work out since 99% of Americas are addicted to their starbucks.

    Posted on Wednesday, March 21, 2012 at 3:32pm
  10. Yay Starbucks. See, this is why your coffee is so good. You fill it with anti-hate-goodness. <3

    Posted on Wednesday, March 21, 2012 at 3:32pm
  11. LOL… wow we are sooooo worried ..makes me want a starbucks

    Posted on Wednesday, March 21, 2012 at 3:35pm
  12. Why doesn’t NOM boycott themselves?

    Posted on Wednesday, March 21, 2012 at 3:35pm
  13. Good. I’d like to start a NOM boycott. They are bigoted hateful people!

    Posted on Wednesday, March 21, 2012 at 3:35pm
  14. I love Starbucks even more now!!

    Posted on Wednesday, March 21, 2012 at 3:36pm
  15. Starbucks = IN … NOM = OUT …Say goodnight NOM and may Starbuck’s door kick you from behind! ;-)

    Posted on Wednesday, March 21, 2012 at 3:42pm
  16. I will be going to Starbucks this weekend…..

    Posted on Wednesday, March 21, 2012 at 3:42pm
  17. I am on my way for an afternoon Starbucks right now. AND…writing a letter to Starbucks to show my support.

    Posted on Wednesday, March 21, 2012 at 3:42pm
  18. I think its time to go to Starbucks, what about you guys?

    Posted on Wednesday, March 21, 2012 at 3:47pm
  19. I’m heading to Starbucks NOW!

    Posted on Wednesday, March 21, 2012 at 3:48pm
  20. oh really just for that im going to starbucks

    Posted on Wednesday, March 21, 2012 at 3:48pm
  21. Pike Place for EVERYONE!

    Posted on Wednesday, March 21, 2012 at 3:49pm
  22. Time for a Cinnamon Dolce!

    Posted on Wednesday, March 21, 2012 at 4:08pm
  23. “Dump NOM” Where’s this sticker? Someone please distribute it so I can get one!

    Posted on Wednesday, March 21, 2012 at 4:10pm
  24. Sounds like Starbucks is the place to go.

    Posted on Wednesday, March 21, 2012 at 4:12pm
  25. Starbucks *Whoo!*

    Posted on Wednesday, March 21, 2012 at 4:12pm
  26. I can’t imagine a NOM going to Starbucks anyway. I’ll have a skinny vanilla coffee vente. Cheers!

    Posted on Wednesday, March 21, 2012 at 4:18pm
  27. Go, Starbucks! :D

    Posted on Wednesday, March 21, 2012 at 4:18pm
  28. Good. ilu Starbucks.

    Posted on Wednesday, March 21, 2012 at 4:18pm
  29. true dat

    Posted on Wednesday, March 21, 2012 at 4:19pm
  30. I’m glad my Starbucks card just reloaded itself !!!

    Posted on Wednesday, March 21, 2012 at 4:22pm
  31. Starbucks, here I come!

    Posted on Wednesday, March 21, 2012 at 4:37pm
  32. *beep* you NOM!

    Posted on Wednesday, March 21, 2012 at 4:48pm
  33. Yay! More Starbucks for me!

    Posted on Wednesday, March 21, 2012 at 4:55pm
  34. so NOM is boycotting starbucks? what’s that equate to? one capachino not sold per state. per week. so a loss of $10 a week times 50 states times 52 weeks a year. Total monetary loss $2600.00 a year. ouchy that hurts… NOT!

    Posted on Wednesday, March 21, 2012 at 5:04pm
  35. Didn’t they just try to boycott JCP also???

    Posted on Wednesday, March 21, 2012 at 5:15pm
  36. I love Starbucks.

    Posted on Wednesday, March 21, 2012 at 5:23pm
  37. DRINK MORE COFFEE!!! :) LOL

    Posted on Wednesday, March 21, 2012 at 5:25pm
  38. Woooooo go Starbucks!

    Posted on Wednesday, March 21, 2012 at 5:34pm
  39. will see everyone at Starbucks tomorrow

    Posted on Wednesday, March 21, 2012 at 5:35pm
  40. Count me in for a soy latte! NOM just focuses our attention on companies who “get it right”. Free publicity =)

    Posted on Wednesday, March 21, 2012 at 5:46pm
  41. Loving Starbucks right about now….

    Posted on Wednesday, March 21, 2012 at 6:08pm
  42. SMH – With as much coffee as Americans drink, I doubt a boycott by a small fragment of over-zealous religious extremist wack-jobs is going to put the company out of business. Starbucks has a store on every block in EVERY major city…NYC, DC, outside the U.S. Who cares if a bunch of hill-billies in the Bible Belt don’t want to drink their coffee….economically speaking, they are an irrelevant segment of the U.S. economy

    Posted on Wednesday, March 21, 2012 at 6:40pm
  43. Great strategy on Starbucks part. Letting NOM do free advertising for them. Do they really think people are going to stop going there because of other people’s ignorance? I bet Starbucks gains more customers and definitely more respect.

    Posted on Wednesday, March 21, 2012 at 6:46pm
  44. I am sure that Starbucks is shaking in their boots.

    Posted on Wednesday, March 21, 2012 at 7:59pm
  45. yea……good luck with that.

    Posted on Wednesday, March 21, 2012 at 8:28pm
  46. Awesome. My favorite coffee chain to go to, when I want to splurge and enjoy a delicious mocha cino . I love Starbucks and definitely will continue to support the company

    Posted on Wednesday, March 21, 2012 at 8:59pm