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American Family Association targets Toys R Us over gay couple in Archie comics

Tuesday, February 28, 2012
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After failing to convince JC Penney to fire Ellen DeGeneres as their spokesperson because she is openly gay, now the American Family Association’s group One Million Moms is putting Toys R Us in its cross hairs for selling an Archie comic book that features a same-sex marriage.

The group demands that Toys R Us “remove all the same-sex ‘Just Married – Archie’ comic books immediately from your shelves” before children are “exposed to same-sex marriage.”

The One Million Moms sample letter to the company ends with the line, “My decision to shop in your stores depends on it”:

Select Toys ‘R’ Us stores are now selling ‘Archie’ comic books with a same-sex wedding displayed on the front cover. The front cover reads “Just Married” with two men marrying and one is wearing a service uniform. This comic book is being sold in select stores across the country. One example is the Queensbury, N.Y. location in the upstate New York area.

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As a mother and a member of OneMillionMoms.com, I am extremely disappointed to learn that select Toys ‘R’ Us stores are now selling ‘Archie’ comic books with a same-sex wedding displayed on the front cover. I am referring to the ones where the front cover reads “Just Married” with two men marrying, one wearing a service uniform.

I am aware that Toys ‘R’ Us employees do not actually set up the displays; they leave this up to the vendor. Your company should be aware of the merchandise being sold in your stores nonetheless. These comic books are displayed at the front checkout counters so they are highly visible to employees, managers, customers and children.

Unfortunately, children are now being exposed to same-sex marriage in your toy store. This is the last place a parent would expect to be confronted with questions from their children on topics that are too complicated for them to understand. Issues of this nature are being introduced too early and too soon, which is becoming extremely common and unnecessary.

A trip to the toy store turns into a premature discussion on sexual orientation and is completely uncalled for. Toys ‘R’ Us should be more responsible in the products they carry.

Please remove all the same-sex “Just Married – Archie” comic books immediately from your shelves. My decision to shop in your stores depends on it.

I look forward to hearing from you regarding my concern.

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