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LGBTQ PrideThese Subaru ‘Lesbaru’ tweets are the reason we’re smiling today
The LGBTQ community is a loyal group of consumers. The pink dollar is a real thing. Subaru is benefitting from that knowledge.
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News (USA)Lesbians didn’t create the Lezbaru, Subaru marketers did
While there was clearly a natural affinity to exploit, Subaru’s decision to actively market to lesbians was ahead of its time.
