On Saturday morning, the National Republican Congressional Committee (NRCC) made an abrupt about-face when they posted and deleted, all in the space of a few hours, an attack on Bud Light beer.
But not because the broadside was pathetic.
“Thanks to Dylan Mulvaney, we can all finally admit that Bud Light tastes like water,” the NRCC said in the since-deleted tweet, as reported by The Daily Beast.
“With our new koozie’s [sic], you can make sure no one confuses Bud Light with real beer ever again.”
The genius label on the Bud Light blue wrap? “This beer identifies as a water.”
The sad marketing scheme was posted to the NRCC website Saturday morning, along with the accompanying tweet, and alluded to the beer maker’s controversial partnership with trans influencer Dylan Mulvaney. Within hours, both the website post and tweet had vanished.
As the most mildly informed political observer could tell you by the end of last week, Bud Light’s parent company, Anheuser-Busch InBev, is a major GOP donor, with contributions from the company and employees of nearly half a million dollars in 2022 alone, despite their inclusive marketing strategy.
The NRCC was biting the hand that feeds it.
Even historically uninformed nepo baby Donald Trump, Jr., no friend to trans people or the LGBTQ+ community in general, was moved to urge an end to the attempted Bud Light boycott. While, he said, the company “s**t the bed” with their Dylan Mulvaney partnership, Trump, Jr. ruminated on his outrage podcast Triggered, Anheuser-Busch is “one of the most conservative-leaning companies in America.”
Also one of the largest beer brewers in the world.
Boycott bomb-throwers from Rep. Marjorie Taylor Greene (R-GA) to Rep. Dan Crenshaw (R-TX) were tripping all over themselves last week trying to find a Bud Light substitute that wasn’t an Anheuser-Busch beer, or another beer-brewing LGBTQ+ ally.
Who stepped in to quash the koozie attack is unclear, but one unnamed GOP operative wondered, “As soon as word gets around about that, why would anyone else give them big money in the future?”
The strategist added, “Bud Light has some idiots in their marketing department who thought this was a good idea. The NRCC has some idiots in their marketing department that thought their response was a good idea. Maybe the ultimate lesson here is to stop letting the marketing geniuses make decisions and run things.”