According to supporters of a new Pizza Hut boycott, the restaurant chain is grooming pre-K kids into a gay lifestyle via a literacy program that the company supports.
BOOK IT!, a free reading incentive program for PreK-6th grade classrooms, parents, and homeschool families sponsored by the pizza chain, is recommending two books on its site that have conservatives upset: Big Wig, described on the BOOK IT! site as a “wonderful read-aloud” that “celebrates the universal childhood experience of dressing up and the confidence that comes with putting on a costume; and Be Amazing: A History of Pride.
.@pizzahut sponsors a program which incentivizes kids in PreK-6th grade to read books. This week, one of their suggested books is “Big Wig.” A book about a child who becomes a drag performer. pic.twitter.com/5FTQC5ubCo
— Libs of TikTok (@libsoftiktok) June 3, 2022
The book was promoted as part of Pizza Hut’s “Camp Book It!” program, which runs during the summer. Participants in Pre-K-6th grade can receive a personal pan pizza as a reward for meeting their reading goal.
Chaya Raichik, who runs the LibsofTikTok account, sparked the controversy when she denounced Big Wig‘s inclusion on the BOOK IT! reading list last week.
The book’s publisher, Simon & Schuster, describes Big Wig like this: “In the spirit of Julián Is a Mermaid, this irrepressible picture book celebrates drag kids, individuality, and self-confidence from the perspective of a fabulous wig!”
“When a child dresses in drag to compete in a neighborhood costume competition, he becomes B. B. Bedazzle! A key part of B.B. Bedazzle’s ensemble is a wig called Wig. Together they are an unstoppable drag queen team! But Wig feels inadequate compared to the other, bigger wigs. When Wig flies off B. B.’s head, she goes from kid to kid instilling confidence and inspiring dreams in those who wear her.”
Reaction online was swift, with several prominent conservatives calling for a boycott.
Pizza Hut has gone full woke, now we must make them full broke.
— Brigitte Gabriel (@ACTBrigitte) June 3, 2022
Paranoid homophobic bigots think Pizza Hut is forcing inappropriate material on children, adding Big Wig to their reading collection.
That's why #BoycottPizzaHut is trending. Terrified someone is going to "turn gay." Gay people turned straight with all the hetero books? lol gafb
— Sandy Netherton (@desdemona31) June 5, 2022
God yes please #boycottpizzahut. Imagine, having the restaurant to ourselves not having to share with any right wing loonies. Let them order Papa John’s and stay home in their trailers.
— P, 🏳️🌈, & RC (@Ashlandian) June 5, 2022
I won't say it's evil or satanic.
I am disappointed that they can't see how inappropriate this is.
Things like taking underage kids to a gay bar to have drinks
Taking them to drag shows.
— Robert Bauer (@ArchaliasRAB) June 4, 2022
I’m not boycotting pizzahut but i do agree kids should not be at drag shows or reading about drag Queens i went to a show maby 3 years ago and it’s Very adult sexual. #boycottpizzahut
— Junekimbarbie love is everywhere 💎 🍓 (@JUNEBARBIELOVE) June 6, 2022
What have they done with INNOCENCE?👇
We flew only our countries' flags in school.🇺🇸🇨🇦
We ALREADY knew EVERYONE was equal.
— patriotsongs (@patriotsongs1) June 5, 2022
— Chief Wolfhound, BS, MBA, MSS, MS, SES-2, Ret. (@DeMelaatse) June 4, 2022
I deleted the @pizzahut app. Really sad that a place that I worked at, made memories at w family and was offered my first job as a mgr after college is marketing drag to kids. #ShameOnYouPizzaHut #BoycottPizzaHut @dominos you going to pull any crap like this? https://t.co/AK6FImhD7m
— MadMommaBear – Tracy Shannon (@1MadMommaBear) June 4, 2022
We wait for your response… https://t.co/Z2SQnvqedo
— Shawn James🇺🇲 (@ShawnJames59) June 3, 2022
— Lisa MI (@bubb_lee1) June 5, 2022
#boycottpizzahut pizzahut has officially started flaming in more than one way. Keep wokeness away from our children. It's one thing to ask for acceptance in our society, it's another to force causes that are about sexuality onto children. Let kids be kids. pic.twitter.com/owDVsXwvEF
— CanadianStrength (@GamingIronfire) June 4, 2022
See that #boycottpizzahut is trending. Check to see what's all about and see that it's just a bunch of right wing fanatics who wants to spread that LGBTQ shouldn't be teached. Kids! You can be whatever you wants. Don't let the Karens and Kens of this world manipulate you.
— 🐙 Luirio | Dragon VtuberFR 🐙 (@Luiri0) June 4, 2022