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A Texas bakery lost a big order over a photo of Pride cookies. Then the internet stepped in.

The line stretched around the block at Confections bakery in Lufkin, Texas.
The line stretched around the block at Confections bakery in Lufkin, Texas.Photo: Confections

Confections, a bakery in Lufkin, Texas took to Facebook when a customer canceled a large order after the company posted a photo of Pride-themed cookies to their Facebook page.

But after the small business posted the lament, the internet sprang into action, not only buying the cookies that were abandoned by the anti-LGBTQ customer, but lining up for blocks outside the store to clean it out entirely.

Related: Instant karma: Boat explodes as bullies harass family flying Pride flag

“Today has been hard. Really hard,” the June 3 Facebook post read. “We lost a significant amount of followers because of a rainbow heart cookie we posted. We received a very hateful message on our business page canceling a large order (5dz) of summer themed cookies for tomorrow morning (that we just finished decorating) because of a rainbow heart cookie we posted.”

“My heart is heavy. Honestly I never thought a post that literally said more love less hate would result in this kind of backlash to a very small business that is struggling to stay afloat and spread a little cheer through baked goods,” the shop posted. “So. If you love our cookies we will have an over abundance of them tomorrow. Hopefully tomorrow will be better.”

More LOVE. Less hate. Happy Pride to all our LGBTQ friends! All lovers of cookies and happiness are welcome here🌈✨

Posted by Confections on Wednesday, June 2, 2021

But by the next morning, the shop had been deluged with orders, messages of support, and a general outpouring of love.

Please be patient with us. We are a very small bakery and did not expect such an outpouring of love! We are doing the…

Posted by Confections on Friday, June 4, 2021

And two hours after opening, customers had shown up in person to support the beleaguered bakery. The line stretched around the block – until there was nothing left in the shop at all.

We are overwhelmed. This was taken around noon today and sent to us by a sweet customer. Thank you. ❤️

Posted by Confections on Friday, June 4, 2021

Y’allAreThe Best EVAH!!!!!We have sold out of everything!!!!We’ll reopen with rainbow cookies and all things glorious tomorrow!!!!Cheers to all you lovely humans 🦩🦩🍷🍷

Posted by Confections on Friday, June 4, 2021

And the next day, it happened all over again. After the baked treats have sold out, LGBTQ people and allies started pre-purchasing cookies to send to local nursing homes and civil events. Others have started making donations to the women, who are giving it all to an animal charity.

We’ve sold out.All this attention on our small business is very humbling. Makes me nervous! Those who know me (Dawn)…

Posted by Confections on Saturday, June 5, 2021


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